Event Marketing How to Successfully Promote Events, Festivals, Conventions, and Expositions

Name: Event Marketing How to Successfully Promote Events, Festivals, Conventions, and Expositions
Availability: InStock
ISBN: 9780470891070

ISBN-10: 0470891076

ISBN-13: 9780470891070

Edition: 2nd 2012

Authors: C. A. Preston, C. A. Preston

List price: $69.95

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Description:

A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywherein the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward…

Book details

List price: $69.95
Edition: 2nd
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 3/23/2012
Binding: Hardcover
Pages: 320
Size: 7.60" wide x 9.30" long x 1.00" tall
Weight: 1.980
Language: English



Foreword



Series Editor Foreword



Preface


In Appreciation Of



What is an Event and What is Event Marketing?



The Evolution of Event Marketing



The Theory and Practice of Event Marketing



Sponsorship and Cause-Related Event Marketing



E-Event Marketing



Entertainment and Festival Event Marketing



Corporate Event Marketing



Association, Convention, and Exhibition Event Marketing



Social Event Marketing



Future Forces and Trends in Event Marketing



Event Marketing Case Studies



Resources


Index