Essentials of Intellectual Property Law, Economics, and Strategy

Name: Essentials of Intellectual Property Law, Economics, and Strategy
Price: 27.19 USD
Availability: InStock
ISBN: 9780470888506

ISBN-10: 0470888504

ISBN-13: 9780470888506

Edition: 2nd 2011

Authors: Alexander I. Poltorak, Paul J. Lerner

List price: $30.99

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Description:

The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneures, and inventorsFull of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and caselaw in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing…

Book details

List price: $30.99
Edition: 2nd
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 3/29/2011
Binding: Paperback
Pages: 320
Size: 6.25" wide x 9.00" long x 1.00" tall
Weight: 0.836
Language: English



Foreword to the Second Edition


Foreword to the First Edition


Preface


Author's Note


Acknowledgments


About the Authors


Introduction: Setting the Stage



The Big Three: Patents, Trademarks, and Copyrights



The Supporting Players: Other Types of IP-Trade Secrets and Know-How, Mask Works, and Noncompetition and Nondisclosure Agreements



Protecting the Fruits of Your Research and Development



Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence)



What Is It Worth? Putting a Value on Intellectual Property



Make More Money by Sharing (Licensing)



Corporate Officers and Directors Beware: You Can Be Liable for Mismanaging Intellectual Property



Enforcing Your Rights



The Fundamental Things Apply, As Time Goes By: Intellectual Property in Cyberspace



The Patent Portfolio and Its Effect on Stock Price



How the Courts Have Changed the Patent Law



Patent Reform


Appendixes



Trademark and Service Mark Application



Copyright Application



Confidentiality and Nondisclosure Agreement



Invention Assignment Form



Basic IP Audit Questionnaire



Patent Valuation



Invention Disclosure Form



License Agreements


Bibliography


Further Reading


Index