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Essentials of Intellectual Property Law, Economics, and Strategy

ISBN-10: 0470888504

ISBN-13: 9780470888506

Edition: 2nd 2011

Authors: Alexander I. Poltorak, Paul J. Lerner

List price: $30.99
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Description:

The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneures, and inventorsFull of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and caselaw in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reformProviding buiness professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.
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Book details

List price: $30.99
Edition: 2nd
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 3/29/2011
Binding: Paperback
Pages: 320
Size: 6.25" wide x 9.00" long x 1.00" tall
Weight: 0.836
Language: English

Foreword to the Second Edition
Foreword to the First Edition
Preface
Author's Note
Acknowledgments
About the Authors
Introduction: Setting the Stage
The Big Three: Patents, Trademarks, and Copyrights
The Supporting Players: Other Types of IP-Trade Secrets and Know-How, Mask Works, and Noncompetition and Nondisclosure Agreements
Protecting the Fruits of Your Research and Development
Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence)
What Is It Worth? Putting a Value on Intellectual Property
Make More Money by Sharing (Licensing)
Corporate Officers and Directors Beware: You Can Be Liable for Mismanaging Intellectual Property
Enforcing Your Rights
The Fundamental Things Apply, As Time Goes By: Intellectual Property in Cyberspace
The Patent Portfolio and Its Effect on Stock Price
How the Courts Have Changed the Patent Law
Patent Reform
Appendixes
Trademark and Service Mark Application
Copyright Application
Confidentiality and Nondisclosure Agreement
Invention Assignment Form
Basic IP Audit Questionnaire
Patent Valuation
Invention Disclosure Form
License Agreements
Bibliography
Further Reading
Index