Managing Business Relationships

Name: Managing Business Relationships
Price: 64.8 USD
Availability: InStock
ISBN: 9780470851258

ISBN-10: 0470851252

ISBN-13: 9780470851258

Edition: 2nd 2003 (Revised)

Authors: David Ford, Lars-Erik Gadde, Hï¿½kan Hï¿½kansson, Ivan Snehota

List price: $70.95

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The aim of this work is to encapsulate the research and understanding of the authors about the problems of companies operating in business markets, in a style that should excite and assist the thinking manager.

Book details

List price: $70.95
Edition: 2nd
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/16/2003
Binding: Paperback
Pages: 228
Size: 7.50" wide x 9.25" long x 0.50" tall
Weight: 1.078
Language: English



About The Authors


Preface


Imp and the Integration Approach


The Manager and the Network


The Manager and the Relationship


Relationships with Customers


Relationships with Suppliers


Distribution in Business Networks


Technology and Business Networks


Managing in Networks


So What Does it All Mean?


Index