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Intangible Assets and Value Creation

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ISBN-10: 0470845120

ISBN-13: 9780470845127

Edition: 2002

Authors: Juergen H. Daum

List price: $114.00
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Intangible assets have become key value drivers for all businesses. Many companies do not fully exploit their potential. Juergen Daum presents examples and case studies that can be used to transform businesses through the use of such assets.
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Book details

List price: $114.00
Copyright year: 2002
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/13/2002
Binding: Hardcover
Pages: 444
Size: 6.50" wide x 9.25" long x 1.00" tall
Weight: 1.848
Language: English

List of Interviews
Foreward to the German edition
About the Author
New Corporate Values
Intangible Assets: The Foundation of a New Economy
New Corporate Success Factors
The New Enterprise
Openness and Transparency as Success Factors
Value Creation through Structural Capital
New Management
New Value Drivers Require a New Management Approach
Architecture and Elements of the New Management System
The New Performance Measurement and Accounting System
New Management Processes and Concepts for the New Management System
Implementing the New Management System - New Roles for Managers
Intangible Assets and the Wealth of Nations