Intangible Assets and Value Creation

Name: Intangible Assets and Value Creation
Price: 38.89 USD
Availability: InStock
ISBN: 9780470845127

ISBN-10: 0470845120

ISBN-13: 9780470845127

Edition: 2003

Authors: Juergen H. Daum

List price: $114.00

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Description:

Intangible assets have become key value drivers for all businesses. Many companies do not fully exploit their potential. Juergen Daum presents examples and case studies that can be used to transform businesses through the use of such assets.

Book details

List price: $114.00
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/13/2002
Binding: Hardcover
Pages: 444
Size: 6.22" wide x 9.53" long x 1.20" tall
Weight: 1.694
Language: English



List of Interviews


Foreword


Foreward to the German edition


About the Author


Introduction



New Corporate Values


Intangible Assets: The Foundation of a New Economy


New Corporate Success Factors



The New Enterprise


Openness and Transparency as Success Factors


Value Creation through Structural Capital



New Management


New Value Drivers Require a New Management Approach


Architecture and Elements of the New Management System


The New Performance Measurement and Accounting System


New Management Processes and Concepts for the New Management System


Implementing the New Management System - New Roles for Managers



Epilogue


Intangible Assets and the Wealth of Nations


Bibliography


Index