Art and Science of Interpreting Market Research Evidence

Name: Art and Science of Interpreting Market Research Evidence
Price: 13.0 USD
Availability: InStock
ISBN: 9780470844243

ISBN-10: 0470844248

ISBN-13: 9780470844243

Edition: 2004

Authors: D. V. L. Smith, J. H. Fletcher

List price: $80.00

This item qualifies for FREE shipping.

30 day, 100% satisfaction guarantee!

Buy new: $42.50

Marketplace

4 new & used from $13.00

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

This title helps business and commercial professionals, who are bombarded with information from which they must draw conclusions, to make valid business judgements.

Book details

List price: $80.00
Copyright year: 2004
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/16/2004
Binding: Hardcover
Pages: 256
Size: 6.91" wide x 9.70" long x 0.83" tall
Weight: 1.386
Language: English



Foreword


Preface


Acknowledgements



'New' market research



Not a science, but a scientific approach



Data-rich intuitive analysis



Analysing the right problem



Understanding the big information picture



Compensating for imperfect data



Developing the analysis strategy



Organizing the qualitative data



Organizing the quantitative data



Establishing the interpretation boundary



Applying the knowledge filters



Reframing the data



Integrating the evidence and presenting research as a narrative



Facilitating informed decision-making



Developing holistic data analysis



Guide to the supporting training module


Notes


References


Glossary of holistic analysis terms


Index