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Art and Science of Interpreting Market Research Evidence

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ISBN-10: 0470844248

ISBN-13: 9780470844243

Edition: 2004

Authors: D. V. L. Smith, J. H. Fletcher

List price: $80.00
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This title helps business and commercial professionals, who are bombarded with information from which they must draw conclusions, to make valid business judgements.
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Book details

List price: $80.00
Copyright year: 2004
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/16/2004
Binding: Hardcover
Pages: 256
Size: 6.91" wide x 9.70" long x 0.83" tall
Weight: 1.386
Language: English

'New' market research
Not a science, but a scientific approach
Data-rich intuitive analysis
Analysing the right problem
Understanding the big information picture
Compensating for imperfect data
Developing the analysis strategy
Organizing the qualitative data
Organizing the quantitative data
Establishing the interpretation boundary
Applying the knowledge filters
Reframing the data
Integrating the evidence and presenting research as a narrative
Facilitating informed decision-making
Developing holistic data analysis
Guide to the supporting training module
Glossary of holistic analysis terms