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Executive's Guide to Corporate Events and Business Entertaining How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth

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ISBN-10: 0470838485

ISBN-13: 9780470838488

Edition: 2007

Authors: Judy Allen

List price: $50.00
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Description:

Judy Allen is one of the world's leading authorities on event design and planning and the author of eight books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events_corporate, social, and celebrity_for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney's worldwide theatrical opening-night gala for Beauty and the Beast, and the orchestration of Oscar-winning director Norman Jewison's 25th anniversary celebration for Fiddler on the Roof. Highly skilled in staging events that are strategically designed to elicit specific guest…    
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Book details

List price: $50.00
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/22/2006
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.210
Language: English

Acknowledgments
Preface
The Evolution of Business Functions and the Ways They can Be Used to Successfully Drive Business Growth
Traditional Business Functions: What They Are and the Returns They Can Bring
Advanced Business Functions: What They Are and the Returns they Can Bring
How to Qualify Your Company Objectives for a Proposed Business Function
Selecting Events to Successfully Meet Specific Company Objectives
Traditional Business Functions
Advanced Business Functions
Taking Stock and Planning Ahead
Spending Your Company's Dollars Where They Matter Most
Identifying Potential Landmines
Protecting Yourself and Your Company from Red-Flag Areas
Benefiting from a Competitive Analysis
Exceeding Expectations Through Execution
Establishing Codes of Conduct and Setting Company Standards
Tracking and Analysing Your Results
Conclusion
Appendix
Index