Business of Event Planning Behind-The-Scenes Secrets of Successful Special Events

Name: Business of Event Planning Behind-The-Scenes Secrets of Successful Special Events
Price: 3.1 USD
Availability: InStock
ISBN: 9780470831885

ISBN-10: 047083188X

ISBN-13: 9780470831885

Edition: 2002

Authors: Judy Allen

List price: $50.00

30 day, 100% satisfaction guarantee!

Buy new: $19.05

Marketplace

5 new & used from $3.10

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Of value to both the professional event planner and to clients who are dealing with planners, this text takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning.

Book details

List price: $50.00
Copyright year: 2002
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/9/2002
Binding: Hardcover
Pages: 352
Size: 6.50" wide x 9.25" long x 1.18" tall
Weight: 1.980
Language: English



Preface


Acknowledgements



The Strategic Planning of Event Design


External Objectives


Internal Objectives


Day One Client Itinerary


Day Two Client Itinerary


Day Three Client Itinerary


Day Four Client Itinerary


Day Five Client Itinerary


Day Six Client Itinerary


Day Seven Client Itinerary



Preparing the Proposal


The Proposal Request


The Qualification Meeting


The Proposal


Proposal Preparation: The Initial Steps


Making Contact With Key Suppliers


Proposal Preparation



The Body of the Proposal


Cover Letter


Destination Review


Transportation Requirements


Hotel Information


Day-by-Day Detailed Itinerary


Grid


Cost Summary Sheet


Detailed Program Inclusions


Program Options and Enhancements


Company Profile


References


Backup Material


Bringing It All Together



Management Fees


Four Types of Fees



Contractual Negotiations With Suppliers


Negotiating With Suppliers



Client Contracts


The Three Rules of Contracts


Areas Covered in the Client Contract


Payment


Liability and Responsibility


Dates and Other Details


Food and Beverage Hazards


Technical Riders and Other Requirements


Doing Your Homework



Safety and Security


Travel Information


Checklists for Out of Town Events


Ensuring Client Safety


Other Safety Issues


New Areas of Consideration for Safety and Security



Event Planning Technology Tools and Emerging Trends


Event Planning Technology Options



Multicultural and Foreign Event Planning


Local Customs, Protocol and Etiquette


Religious Beliefs


Local Cultural and Political Matters



Event and Program Branding


Establishing a Brand


The Branded Image


Program Branding


The Branding Commitment


Protecting the Client's Image and Standards



Conclusion


Appendix


Sample Proposal/Senior Management


Sample Proposal/Incentive Sales Group


Index