American Wheels, Chinese Roads The Story of General Motors in China

ISBN-10: 0470828617

ISBN-13: 9780470828618

Edition: 2011

Authors: Robert R. Dunne, Michael J. Dunne

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The automotive industry in China is a very good metaphor for China's rise onto the global scene. That is because Chinese laws require foreigner carmakers to form joint ventures with Chinese companies to produce and sell cars. GM's strategies and tactics in China together with the interactions with its partner, SAIC, give executives in every industry excellent illustrations of what works and what is less effective in China.
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Book details

List price: $23.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 7/26/2011
Binding: Hardcover
Pages: 227
Size: 6.25" wide x 9.50" long x 1.25" tall
Weight: 1.034
Language: English

Rules of the Chinese Road
Scaling New Heights
Many Detroits
Getting a Foothold-In Quicksand
The Back Door
The Hook
A Reality Show
Pole Position, Yellow Flags
The Kit Price
Putting Shanghai First
Signing the Deal
Two Sons
Negotiating the Obstacle Course
The Launch
Paper Cups
The Chery Surprise
Porsches and Sweet Potatoes
Getting Their Arms Around China
Quick Acceleration, Then a Tight Corner
The Best and Worst of Times
Miniature Vehicles
A Chill Wind
The Favor
The End of the Beginning
A Memory Palace
The Great Tide
Electric Cars and Elevators
Conclusion: The End of the Beginning
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