KFC in China Secret Recipe for Success

Name: KFC in China Secret Recipe for Success
Price: 6.74 USD
Availability: InStock
ISBN: 9780470823842

ISBN-10: 0470823844

ISBN-13: 9780470823842

Edition: 2008

Authors: Warren Liu

List price: $24.95

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Description:

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

Book details

List price: $24.95
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/26/2008
Binding: Paperback
Pages: 200
Size: 6.10" wide x 9.00" long x 0.70" tall
Weight: 0.682
Language: English



Acknowledgments


Prologue



KFC - A Pioneer in China



Assemble and Retain the Most Qualified Team



Business Strategy



Local Partnership, Government Relations, and Crisis Management



Product and Marketing



Supply Chain



Real Estate Development



Operational Excellence



Localization and Globalization



Headquarters Support



Leadership with Chinese Characteristics



Past and Future


Epilogue


Index