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| Preface | |
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| Sony and Samsung: Portraits of Two Global Competitors | |
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| The Fall of Sony and the Rise of Samsung Electronics | |
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| A Turning Point | |
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| The Media Hype | |
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| Comparison of Sony and Samsung Electronics: Motivations and Limitations | |
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| The History and Business Areas of Sony and Samsung Electronics | |
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| Sony | |
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| Samsung Electronics | |
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| Sony and Samsung Electronics' Performance | |
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| Sony's Stagnation | |
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| The Rise of Samsung Electronics | |
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| Strategy Content and Strategy Process | |
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| Strategic Analysis | |
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| Prince and Pauper in the Analog World | |
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| Sony, the Prince of Analog | |
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| Founding Principles and New Product Development | |
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| Relying on Internal Research and Development | |
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| A Wide Range of Products | |
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| Obsession with Its Own Standards | |
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| The Late-Starter, Samsung Electronics | |
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| Relying on Borrowed Technologies | |
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| Success in the DRAM Business | |
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| Production Process Technology | |
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| Focus on Technologies with Clear Trajectories | |
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| Digital Dream Kids and the Digital Sashimi Shop | |
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| Digital Revolution | |
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| Shifts in Competitive Advantages | |
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| Two Different Approaches | |
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| Sony's Digital Dream Kids | |
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| Idei's Network Strategy | |
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| Flat Panel Displays: Investment Decision | |
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| Confusions around Digital Music Players | |
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| The Heterogeneous PlayStation Business | |
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| Samsung Electronics' Digital Sashimi Shop | |
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| Daring Investment, High Speed Battle | |
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| Vertical Integration | |
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| Lack of Creativity and Originality in New Product Development | |
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| Apple's iPod | |
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| New Kids on the Block | |
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| Sony's Marketing Strategy: Focusing on New Products | |
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| New Product Development and Brand | |
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| Product Design and Advertisement | |
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| Distribution and Price Policies | |
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| The Marketing Strategy of the Latecomer, Samsung Electronics | |
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| Marketing Strategy in Transition | |
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| Advertising and Brand Strategies | |
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| Distribution Channels and Pricing Strategies | |
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| New Product Development Strategy | |
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| Increasing Bargaining Power of Retailers | |
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| Consolidation of Distribution | |
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| The Responses of Sony and Samsung Electronics | |
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| Samsung's New Management Movement | |
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| Wannabe Globals | |
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| Sony's Global Strategy | |
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| Global Localization Strategy | |
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| Losing Control over Overseas Subsidiaries | |
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| Excessive Investment in the Bubble Period | |
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| Samsung's Globalization Strategy | |
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| Electronics Complex and Local HQ System | |
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| Problems of Excessive Localization | |
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| Return to a Global Organization | |
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| Problems with External Globalization | |
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| External Globalization | |
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| Securing Global Managers | |
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| Organizational Process and Leadership | |
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| Same Silos but Different Outcomes | |
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| Sony's Company Structure | |
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| The Culture of Freedom and Openness | |
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| The Introduction of a Company System | |
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| Changes in the Company Organization | |
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| Problem with Sony's Organizational Structure | |
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| Short-Term Performance and Legacy | |
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| Conflicts among Companies | |
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| Separate Content Business | |
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| Absence of HQ's Control Function | |
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| Corporate Culture and Organizational Structure of Samsung Electronics | |
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| Corporate Culture of Samsung Electronics | |
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| GBM Structure | |
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| Office of Secretaries | |
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| The Problem of Samsung Electronics' Organizational Structure | |
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| Severe Internal Competition | |
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| Organizational Fatigue | |
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| From Founders to Professional Managers | |
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| Sony's CEO and Governing Structure | |
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| Founders and the Inner Circle | |
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| Idei and Board Reform | |
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| Problems with Sony's Governing Structure | |
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| Succession and Leadership | |
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| Internal Politics | |
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| Applicability of a Western-Style Governance Structure | |
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| Samsung's Powerful Owner-Centered Structure | |
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| Emperor Management | |
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| The Problems with Samsung's Governing Structure | |
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| One Man Decision-Making Structure | |
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| Sustainability of Family Control | |
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| The Inner Circle within Samsung | |
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| Leadership of Professional Managers | |
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| The Future of Sony and Samsung Electronics | |
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| Superficial Crisis and Internal Crisis | |
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| The Internal Crisis of Samsung Electronics | |
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| Sony's Ordeals and Potentials | |
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| Lessons Learned by Sony and Samsung Electronics | |
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| The Focusing Strategy of a Latecomer | |
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| Core Competences and the Competence Trap | |
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| Fit of Corporate Culture, Organization, and Leadership | |
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| Conversion from a Family-Owned Company to a Professional Management System | |
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| Challenges in Becoming a Global Enterprise | |
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| Endnotes | |
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| Glossary | |
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| Index | |