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Sony vs. Samsung The Inside Story of the Electronics Giants' Battle for Global Supremacy

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ISBN-10: 0470823712

ISBN-13: 9780470823712

Edition: 2008

Authors: Sea-Jin Chang

List price: $21.95
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Description:

This book compares key strategic decisions by Sony and Samsung Electronics with respect to technology, marketing, and globalization from the mid 1990s to 2006, and then analyzes these firms' organizational process and top executives to examine the context of how those functional decisions were made. By doing so, this book highlights both strategy content and process in these two companies and how their decisions might have affected their performances. An important conclusion drawn from this analysis is that the performance differences between Sony and Samsung Electronics cannot be attributable solely to their strategies. Rather, organizational processes and executives' leadership might have determined their performances. This book further examines the challenges that Samsung Electronics faces, despite its remarkable performance, and evaluate Sony's potential, despite its current struggles.
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Book details

List price: $21.95
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/8/2008
Binding: Paperback
Pages: 212
Size: 6.10" wide x 9.06" long x 0.67" tall
Weight: 0.704
Language: English

Preface
Sony and Samsung: Portraits of Two Global Competitors
The Fall of Sony and the Rise of Samsung Electronics
A Turning Point
The Media Hype
Comparison of Sony and Samsung Electronics: Motivations and Limitations
The History and Business Areas of Sony and Samsung Electronics
Sony
Samsung Electronics
Sony and Samsung Electronics' Performance
Sony's Stagnation
The Rise of Samsung Electronics
Strategy Content and Strategy Process
Strategic Analysis
Prince and Pauper in the Analog World
Sony, the Prince of Analog
Founding Principles and New Product Development
Relying on Internal Research and Development
A Wide Range of Products
Obsession with Its Own Standards
The Late-Starter, Samsung Electronics
Relying on Borrowed Technologies
Success in the DRAM Business
Production Process Technology
Focus on Technologies with Clear Trajectories
Digital Dream Kids and the Digital Sashimi Shop
Digital Revolution
Shifts in Competitive Advantages
Two Different Approaches
Sony's Digital Dream Kids
Idei's Network Strategy
Flat Panel Displays: Investment Decision
Confusions around Digital Music Players
The Heterogeneous PlayStation Business
Samsung Electronics' Digital Sashimi Shop
Daring Investment, High Speed Battle
Vertical Integration
Lack of Creativity and Originality in New Product Development
Apple's iPod
New Kids on the Block
Sony's Marketing Strategy: Focusing on New Products
New Product Development and Brand
Product Design and Advertisement
Distribution and Price Policies
The Marketing Strategy of the Latecomer, Samsung Electronics
Marketing Strategy in Transition
Advertising and Brand Strategies
Distribution Channels and Pricing Strategies
New Product Development Strategy
Increasing Bargaining Power of Retailers
Consolidation of Distribution
The Responses of Sony and Samsung Electronics
Samsung's New Management Movement
Wannabe Globals
Sony's Global Strategy
Global Localization Strategy
Losing Control over Overseas Subsidiaries
Excessive Investment in the Bubble Period
Samsung's Globalization Strategy
Electronics Complex and Local HQ System
Problems of Excessive Localization
Return to a Global Organization
Problems with External Globalization
External Globalization
Securing Global Managers
Organizational Process and Leadership
Same Silos but Different Outcomes
Sony's Company Structure
The Culture of Freedom and Openness
The Introduction of a Company System
Changes in the Company Organization
Problem with Sony's Organizational Structure
Short-Term Performance and Legacy
Conflicts among Companies
Separate Content Business
Absence of HQ's Control Function
Corporate Culture and Organizational Structure of Samsung Electronics
Corporate Culture of Samsung Electronics
GBM Structure
Office of Secretaries
The Problem of Samsung Electronics' Organizational Structure
Severe Internal Competition
Organizational Fatigue
From Founders to Professional Managers
Sony's CEO and Governing Structure
Founders and the Inner Circle
Idei and Board Reform
Problems with Sony's Governing Structure
Succession and Leadership
Internal Politics
Applicability of a Western-Style Governance Structure
Samsung's Powerful Owner-Centered Structure
Emperor Management
The Problems with Samsung's Governing Structure
One Man Decision-Making Structure
Sustainability of Family Control
The Inner Circle within Samsung
Leadership of Professional Managers
The Future of Sony and Samsung Electronics
Superficial Crisis and Internal Crisis
The Internal Crisis of Samsung Electronics
Sony's Ordeals and Potentials
Lessons Learned by Sony and Samsung Electronics
The Focusing Strategy of a Latecomer
Core Competences and the Competence Trap
Fit of Corporate Culture, Organization, and Leadership
Conversion from a Family-Owned Company to a Professional Management System
Challenges in Becoming a Global Enterprise
Endnotes
Glossary
Index