Measuring Marketing 103 Key Metrics Every Marketer Needs

Name: Measuring Marketing 103 Key Metrics Every Marketer Needs
Price: 6.59 USD
Availability: InStock
ISBN: 9780470821329

ISBN-10: 0470821329

ISBN-13: 9780470821329

Edition: 2006

Authors: John A. Davis, Ned L. Roberto, John Davis

List price: $45.00

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Description:

Measuring Marketing 103 Key Metrics Every Marketer Needs. Marketing directors and CEOs who wish to make their marketing expenditure accountable face a bewildering array of potential measures, the definition of which is not always clear, let alone their relevance. In measuring Marketing: 103 Key Metrics, John Davis provides CEOs and marketers with an easy way to know just how each measurement is defined and the context in which it can be used. I am sure that it will make an invaluable reference in the designing and assessing of marketing information systems. - John Roberts, Professor marketing, London Business School, Scientia Professor, The Austrialian Graduate School Management. John Davis…

Book details

List price: $45.00
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/5/2006
Binding: Paperback
Pages: 440
Size: 7.00" wide x 9.75" long x 1.25" tall
Weight: 1.738
Language: English



Acknowledgments


Introduction


Marketing Planning and Customers


Revenue


Gross Profits


Value to Volume Ratio


Net Profits


Earnings-Based Value


Return on Sales


Return on Assets


Return on Equity


Marketing Cost Per Unit


Program/Non-Program Ratio


Program/Payroll Ratio


Net Sales Contribution


Time-Driven Activity Based Costing


Causal Forecast


Time Series Analysis


Market Growth


Market Share


Market Demand


Market Penetration


Segment Profitability


Customer Profitability


Share of Customer


Customer Acquisition Cost


Cost Per Lead


Break-Even Analysis


Customer Equity and Lifetime Value Analysis


Consumer Franchise


Retention Rate


Churn Rate


New Customer Gains


Customer losses





The Offering


New Product Purchase Rate


Profit Impact


Price


Mark-up Pricing


Target-Return Pricing


Share of Voice


Advertising to Sales Ratio


Reach


Frequency


Gross Ratings Points


Cost Per Gross Ratings Point


Sales Premiums


Promotion Profit


Response Rate


Conversion Rate


Direct Mail Revenue Goals


Direct Mail Profit Goals


Direct Mail Gross Profit


Direct Mail Net Profit


Direct Mail ROI


Click-Through Rates


Gross Page Impressions (or Gross Page Requests)


Cost Per Click


Cost Per Action


Cost Per Sales Dollar


Hits


Pay Per Lead


Brand Equity


Brand Premium


Recall


Recognition


Usage


Transactions Per Customer


Returns to Net Sales


Transactions Per Hour


Hourly Customer Traffic


Inventory Turnover


Percent Inventory Carrying Costs


Gross Margin Return on Inventory Investment


Sales Per Square Foot


Sales/Profits Per Employee


Average Transactions Size


Average Items Per Transaction


Retail Close Ratio


Retailer's Margin Percentage


Markdown Goods Percentage


Percent Utilization of Discounts


Shrinkage to Net Sales


Sales Force


Independent Sales Agent Analysis


Percent of Sales


Turnover Rate


Recruiting


Breakdown Approach


Workload Approach


Incremental Approach


Sales Performance Quotas


Average Sales Per Call