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| Preface | |
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| Introduction | |
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| The Concept of Strategy | |
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| The Tools Of Strategy Analysis | |
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| Goals, Values, and Performance | |
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| Industry Analysis: The Fundamentals | |
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| Further Topics in Industry and Competitive Analysis | |
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| Analyzing Resources and Capabilities | |
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| Developing Resources and Capabilities | |
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| Organization Structure and Management Systems: The Fundamentals of Strategy Implementation | |
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| The Analysis Of Competitive Advantage | |
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| The Nature and Sources of Competitive Advantage | |
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| Cost Advantage | |
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| Differentiation Advantage | |
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| Business Strategies In Different Industry Contexts | |
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| Industry Evolution and Strategic Change | |
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| Technology-based Industries and the Management of Innovation | |
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| Competitive Advantage in Mature Industries | |
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| Vertical Integration and the Scope of the Firm | |
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| Corporate Strategy | |
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| Global Strategies and the Multinational Corporation | |
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| Diversification Strategy | |
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| Implementing Corporate Strategy: Managing the Multibusiness Firm | |
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| Current Trends in Strategic Management | |
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| Cases to Accompany Contemporary Strategy Analysis, Seventh Edition | |
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| Acknowledgements | |
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| Madonna | |
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| Starbucks, February 2009: The Coffee Goes Cold | |
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| The US Airline Industry in 2009 | |
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| Ford and the World Automobile Industry in 2009 | |
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| Wal-Mart Stores Inc., 2009 | |
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| Manchester United: Preparing for Life without Ferguson | |
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| Eastman Kodak: Meeting the Digital Challenge | |
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| Procter & Gamble's Organization 2005 Project | |
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| AirAsia: The World's Lowest Cost Airline | |
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| Harley Davidson Inc., July 2008 | |
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| Raisio Group and the Benecol Launch | |
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| Rivalry in Video Games | |
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| DVD War of 2005-8: Blu-Ray vs. HD DVD | |
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| New York Times | |
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| Eni SpA: Building an International Energy Major | |
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| American Apparel: Vertically-integrated in Downtown LA | |
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| Outback Steakhouse: Going International | |
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| Euro Disney: From Dream to Nightmare | |
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| Vodafone: Rethinking the International Strategy | |
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| Richard Branson and the Virgin Group of Companies in 2007 | |
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| Google Inc.: Running Amuk? | |
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| Bank of America's Acquisition of Merrill Lynch | |
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| Jeff Immelt and the Reinventing of General Electric, 2009 | |
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| W.L. Gore & Associates: Who's In Charge Here? | |