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Throwing Sheep in the Boardroom How Online Social Networking Will Transform Your Life, Work and World

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ISBN-10: 0470740140

ISBN-13: 9780470740149

Edition: 2008

Authors: Matthew Fraser, Soumitra Dutta

List price: $32.00
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This book is about online social networks - MySpace, Facebook, Bebo, Friendster, and others -- and how they are transforming our lives. Online social networking is revolutionising how we see ourselves, how we interact with others, how we work, and how we do business. This book examines the powerful forces driving this revolution, the impact of these profound changes, and their far-reaching consequences. The chapter structure of the book is built around Idenitity/Status/Power which gives a cohesive central argument running through the book linking the micro - individual to the macro - society effects. Every chapter is rich in anecdotes and illustrations from business. Entertaining parallels…    
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Book details

List price: $32.00
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/15/2008
Binding: Hardcover
Pages: 344
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.386
Language: English

Matthew J. Fraser, aka "the Language Guy" has taught and studied language for eighteen years. Making his start at the Berlitz School in Bonn, Germany, he has since taught at the grammar, middle and high school level, including two years in special education. He is now a language tutor.

SOUMITRA DUTTA, an authority on the impact of new technology on business, is the dean of the Samuel Curtis Johnson Graduate School of Management at Cornell University. Previously he was a Professorat INSEAD, a leading graduate business school. He is also co-founder and former Chairman of Fisheye Analytics.

Introduction: social networking e-ruptions - identity, status, power
The I's have it: multiple selves in virtual worlds
The kindness of strangers: the ties that bind
It's a small world: exit, voice and loyalty
We Googled you: the privacy paradox
Virtual reality: Second Life and death
Social capital: monkeysphere to cyberspace
Me, MySpace and I: the fame game
Status hierarchies: loveable fools and competent jerks
Everyone's a critic: ratings and rankings
Blogs, bosses and brands: reputation management
The anatomy of power: getting things done
Davids and Goliaths: the revenge of the amateur
Markets 2.0: why MyMusic calls the tune
Enterprise 2.0: wiki while you work
Democracy 2.0: friends in low places