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Convergence User Expectations, Communications Enablers and Business Opportunities

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ISBN-10: 047072708X

ISBN-13: 9780470727089

Edition: 2008

Authors: Christian Saxtoft, Darvide Chiavelli, Christian Saxtoft

List price: $70.00
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Description:

Convergence in Communications provides an in-depth analysis of the implications of convergence on the telecoms value chain from the perspective of an end-user. The book offers a unique crossover of business and technology making it suitable for both technically-minded executives as well as business-oriented engineers. Addressing the business implications of convergence on the telecoms value chain with a special focus on end-user requirements. The subject is handled in such a way that technical issues are discussed in the context of business implications and business issues are addressed from a technical perspective. Addresses three topics never before discussed in the context of convergence: Industry eco-system evolution and the business impact caused by convergence. Quality of end-user experience. The business processes and SW system structures required
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Book details

List price: $70.00
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/5/2008
Binding: Paperback
Pages: 250
Size: 7.75" wide x 9.25" long x 0.75" tall
Weight: 1.188
Language: English

Introduction
List of Abbreviations
Experience of the End-User
Communications in a User Perspective
History of the Communications Services Users
The 'Long Tail'
A Fragmented User Community
Knowledge: A Human Resource
Summary
References
The Convergence Culture Square
Different Dimensions to Convergence
Social Changes
Consumer Production
A Participatory Culture
Convergence in Thinking
Change Management Challenges
Value Perception
Management of User Expectations
Terminal-Based Services
Summary
References
Convergent Business Models
Market Trends and Predictions
Towards End-User Focus
Changing Patterns in the Communications Industry
Classification of CSPs
User Behaviour
Important Market Characteristics
Value Systems in the Communications Industry
Sustainable Competitive Advantage
Brand Value
Psychological Factors that Influence Consumers
End-User Influence on the Value System
Value Grid in the Communications Industry
Summary
References
Structures and Strategies
The Competitive Environment
Diminishing Control
Web 2.0-Driven Business Models
The Sphere of Influence
User Expectations
Advertising
Contents-Sensitive Advertising
User Privacy Versus User Benefits
Respect for the User
Summary
References
Strategic Opportunities
Generic Business Strategies
Quality Versus Cost: A Trade-Off
'Lean Operator' and Beyond
Summary
References
Technologies and Services
Enabling Technologies
Core Network Technologies and Systems
IP Multimedia Subsystem
Service Delivery Framework
Access Network Technologies and Systems
Fixed-Line Access
Wireless Access
Consumer Products
Mobile Terminal Evolution
Home Entertainment Hub
Summary
References
Convergent Services and Systems
Services on Mobile Terminals
Television and Video Services
IPTV
Internet Video
Mobile TV
Digital TV Broadcasting
Other Convergent Services
Music Downloading
Radio Listening
Fixed-Mobile Convergence
Summary
References
Business Processes in Convergent Communications Markets
Management of Convergent Services
Enterprise Software Environment
Customer Relationship Management
Enterprise Resource Planning
Operations Support Systems
Business Support Systems
Enterprise System Integration Challenges
Enterprise Architecture Frameworks
Service-Oriented Architecture
Enterprise Process Optimization
Telecommunications Process Framework
IT Process Framework
Cross-network Optimization Challenges
Process Mapping
Simplified Process Loops
Methodologies for Business Process Optimization
Business Process Management
BPM Automation
Summary
References
New Business Opportunities
The Network - a Managed Dynamic Business Asset
Business Opportunity Management
A Business Management Paradigm Shift
Business Data Requirements
Knowledge Based Organisations
Scarcity of Network Capacity
Scarcity of Service Innovation
Scarcity of Customer Attention
Scarcity of Business Evolution
Opportunities in Outsourcing
Summary
References
Management of User Expectations
Mobile Terminals and Convergence of Services
Control of End-User QoE
Terminal Characteristics and User Preferences
CSP Crossroads
Summary
References
Billing and Convergent Charging
Convergent Charging System Architecture
Hybrid Tariffs
Mobile Payment
Standardized Charging and Billing Frameworks
Data Sources in Charging and Billing Systems
Charging Data
Billing Data
Summary
References
Convergence and Beyond
Innovation and New Opportunities
Categories of Innovation
Scope of Innovation Processes
Depth of Innovation Processes
Methods to Facilitate Innovation
Execution Processes
Creativity Processes
Innovation Frameworks
Theory of Inventive Problem Solving
Organizational Challenges
Convergence of Experience
Human Interfaces
Social Networking
Future Trends
Beyond Web 2.0
Crossing the Line
Summary
References
The Future of Communications
A Different Paradigm
Changes to the Value Chain
Convergence Culture
The New Challenges
The Competence Trap
Eight Primary Challenges and Opportunities
Overview of Challenges and Opportunities
The New Horizons
Summary
References
Index