Data Mining Techniques For Marketing, Sales, and Customer Relationship Management

Name: Data Mining Techniques For Marketing, Sales, and Customer Relationship Management
Price: 5.5 USD
Availability: InStock
ISBN: 9780470650936

ISBN-10: 0470650931

ISBN-13: 9780470650936

Edition: 3rd 2011

Authors: Michael J. A. Berry, Gordon S. Linoff

List price: $33.99

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Description:

The leading introductory book on data mining, fully updated and revised!When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition-more than 50% new and revised- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In…

Book details

List price: $33.99
Edition: 3rd
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 4/1/2011
Binding: Paperback
Pages: 888
Size: 7.50" wide x 9.50" long x 2.00" tall
Weight: 3.212
Language: English