Content Rules How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

ISBN-10: 0470648287

ISBN-13: 9780470648285

Edition: 2011

Authors: Ann Handley, David Meerman Scott, C. C. Chapman, Aldo Boccaccini

List price: $16.99
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Create bold web content and build a loyal customer base onlineBlogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base. Learn the art of storytelling and the science of journalism Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Written by the Chief Content Officers of marketingprofs.comBoost your online presence and engage with customers and prospects like never before with Content Rules.
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Book details

List price: $16.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 11/26/2010
Binding: Hardcover
Pages: 304
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.276
Language: English

David Meerman Scott was born in 1961. He graduated from Kenyan College in 1983 with a B.A. degree in Economis. He started out working as a clerk on many Wall Street trading desks. He then went on to work in the on-line news and information business from 1985-2002. He was an executive at the electronic infoprmation division of Knight -Ridder from 1989-1995. He then moved to Boston and took a position with NewsEdge Corporation as the vice-president of marketing. His ideology about the new rules of marketing is that you can earn attention by publishing your way in on the web as opposed to buying advertising in mainstream media. He has authored several books on marketing including Inbound Marketing and Marketing Lessons from the Greatful Dead.

Big Fat Overview (Sometimes Called an Introduction)
The Content Rules
The Case for Content
The Content Rules
Insight Inspires Originality: Who Do You Want to Attract?
Who Are You?
Reimagine; Don't Recycle: Anatomy of a Content Circle of Life
Share or Solve; Don't Shill
Stoke the Campfire
Create Wings and Roots
The Care and Feeding of Fans
Attention B2B Companies: This Is the Chapter You Are Looking For
The How-To Section
A Blog as a Hub of Your Online Content
If Webinars Are Awesome Marketing Tools, Why Do Most of Them Suck?
What's the Difference between an Ebook and a White Paper? (And When Should You Use Them?)
The Single Biggest Secret to Creating a Compelling Customer Success Story (Formerly Known as a Case Study)
From Dumpy to Sexy: A FAQs Makeover
Video: Show Me a Story
Podcasting: Is This Thing On?
Photographs: The Power of Pictures
Content that Converts: Success Stories (with Ideas You Can Steal!)
Reynolds Golf Academy: Greensboro, Georgia
The Cool Beans Group: Greensboro, North Carolina
U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginia, Inc.: Thousand Oaks, California
Kadient: Lowell, Massachusetts
HubSpot: Cambridge, Massachusetts
Kodak: Rochester, New York
Boeing Company: Chicago, Illinois
Indium Corporation: Clinton, New York
PinkStinks: London, England
This Isn't Goodbye
This Isn't Goodbye, and a Gift for You
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