Socialnomics How Social Media Transforms the Way We Live and Do Business

Name: Socialnomics How Social Media Transforms the Way We Live and Do Business
Price: 2.54 USD
Availability: InStock
ISBN: 9780470638842

ISBN-10: 0470638842

ISBN-13: 9780470638842

Edition: 2011 (Revised)

Authors: Erik Qualman

List price: $19.95

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Description:

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the futureSocial Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers…

Book details

List price: $19.95
Copyright year: 2011
Publisher: John Wiley & Sons Canada, Limited
Publication date: 10/26/2010
Binding: Paperback
Pages: 320
Size: 6.04" wide x 8.94" long x 0.87" tall
Weight: 0.836
Language: English



Foreword


Acknowledgments


About this Book


Introduction: It's a People-Driven Economy, Stupid!



Word of Mouth Goes World of Mouth



Social Media = Preventative Behavior



Social Media = Braggadocian Behavior



Obama's Success Driven by Social Media



I Care More about What My Neighbor Thinks than What Google Thinks



Death of Social Schizophrenia



Winners and Losers in a 140-Character World



Next Steps for Companies and The ï¿½Glass House Generationï¿½



Social Media Rolodex and Resources



Other Insights and FAQs


Socialnomics Summary


Notes


About the Author


Index