Social Media Marketing The Next Generation of Business Engagement

Name: Social Media Marketing The Next Generation of Business Engagement
Price: 5.41 USD
Availability: InStock
ISBN: 9780470634035

ISBN-10: 0470634030

ISBN-13: 9780470634035

Edition: 2010

Authors: Dave Evans, Jake McKee, Susan Bratton

List price: $23.99

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Description:

How to implement winning social media marketing programs to improve products, services, and profitsA July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by a social media marketing expert, Social Media Marketing: The Next Generation of Business Engagement shows marketers how to create a winning social media presence, and is the first book to then focus on what to do with the lessons learned and information gleaned from social media marketing efforts. Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback…

Book details

List price: $23.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 10/8/2010
Binding: Paperback
Pages: 408
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 1.298
Language: English

Rick Levineis the founder of Seth Ellis Chocolatier. He was previously Web Architect for Sun Microsystems’ Java Software group.Christopher Lockeblogs Mystic Bourgeoisie and Entropy Gradient Reversals from Boulder, Colorado.Doc Searlsis Senior Editor ofLinux Journal, and a fellow at Harvard’s Berkman Center for Internet & Society.David Weinbergeris a fellow at Harvard’s Berkman Center and author ofEverything Is Miscellaneous.Jake McKeeis the principal and chief Ant Wrangler at Ant’s Eye View, and he was previously global community relations specialist for the LEGO Company.JP Rangaswamiis chief information officer of British Telecom’s global IT services…




Social Business Fundamentals



Social Media and Customer Engagement



The New Role of the Customer



Build a Social Business



The Social Business Ecosystem



Run a Social Business



Social Technology and Business Decisions



Social Analytics, Metrics, and Measurement



Five Essential Tips



Social Business Building Blocks



Engagement on the Social Web



Social CRM



Social Objects



The Social Graph



Social Applications