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| Preface | |
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| About the Author | |
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| Managing Investor Relations | |
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| Why Have an Investor Relations Department? | |
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| Investor Relations Objectives and Goals | |
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| Investor Relations Tools | |
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| Investor Relations Budget | |
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| Float Management | |
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| Managing Bad News | |
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| Responding to Rumors | |
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| Summary | |
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| Investor Relations Officer Position | |
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| Key Aspects of the IRO Position | |
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| IRO Job Description | |
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| Investor Relations Team | |
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| IRO as Management Representative | |
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| Summary | |
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| Creating the Company Story | |
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| Creating the Story | |
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| Packaging the Story | |
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| Strategic Credibility | |
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| Clarifying and Mitigating Risk | |
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| Company Reputation | |
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| Matching the Company to the Story | |
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| Duration of the Story | |
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| Coordination with Public Relations | |
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| Summary | |
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| Event Management | |
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| Conference Call | |
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| Road Show | |
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| Non-Deal Road Show | |
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| Annual Meeting | |
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| Plant Tour | |
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| Annual Analyst Meeting | |
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| Analyst and Industry Conferences | |
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| Podcast Dissemination | |
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| Video Dissemination | |
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| Blog Dissemination | |
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| Event Disclosure Issues | |
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| Practicing for Events | |
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| Summary | |
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| Public Communications | |
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| Constructing a Press Release | |
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| Dealing with the Media | |
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| Dealing with Electronic Message Boards | |
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| Investor Relations Advertising | |
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| Summary | |
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| Publications | |
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| Fact Sheet | |
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| Annual Report | |
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| Product Pipeline Report | |
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| Company-Paid Research Reports | |
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| Independent Research Reports | |
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| Welcome Kit | |
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| Videos | |
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| Other Publications | |
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| Information Tracking Systems for Publications | |
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| Legal Liability | |
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| Summary | |
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| Investor Relations Web Site | |
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| Basic Investor Relations Web Site | |
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| Intermediate Investor Relations Web Site | |
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| Advanced Investor Relations Web Site | |
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| Web Site Layout | |
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| Hyperlink Liability | |
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| Sample Web Sites | |
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| Summary | |
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| Management Discussion and Analysis Section | |
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| MD&A Reporting Requirements | |
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| SEC Guidance | |
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| Examples of Enhanced MD&A Disclosure | |
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| A Case for Full Disclosure | |
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| Summary | |
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| Disclosure | |
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| Form 8-K | |
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| Disclosure of Non-GAAP Information | |
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| Regulation FD | |
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| Disclosure Policy | |
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| Disclosure Procedure | |
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| Ensuring Compliance with Disclosure Rules | |
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| Disclosure During an Initial Public Offering | |
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| Summary | |
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| Forward-Looking Statements | |
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| Basis for Class Action Lawsuits | |
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| Private Securities Litigation Reform Act | |
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| Forward-Looking Statements | |
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| Legal Liability for Past Statements | |
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| Summary | |
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| Providing Guidance | |
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| Whether to Provide Guidance | |
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| Form of Guidance Issued | |
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| Frequency and Timing of Guidance | |
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| Aggressiveness of Guidance | |
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| Guidance Policy | |
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| Summary | |
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| Dealing with the Sell Side | |
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| Analyst's Perspective | |
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| Finding the Right Analyst | |
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| Dealing with Analysts | |
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| Negative Analyst Report | |
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| Dealing with Brokers | |
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| Pump and Dump | |
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| Dealing with Investment Bankers | |
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| Dealing with Sell-Side Specialists | |
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| Summary | |
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| Dealing with the Buy Side | |
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| Types of Investors | |
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| Dealing with Institutional Investors | |
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| Travel Requirements for Meetings with Institutional Investors | |
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| Dealing with Individual Investors | |
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| Dealing with Investment Clubs | |
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| Dealing with Foreign Investors | |
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| Investor Presentation | |
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| Managing a Private Investment in Public Equity | |
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| Accredited Investor | |
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| Dividend Reinvestment | |
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| Direct Stock Purchase Plans | |
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| Summary | |
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| Dealing with Credit Rating Agencies | |
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| Credit Rating Agency Relationship | |
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| Summary | |
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| Dealing with Short Sellers and Activist Investors | |
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| How Short Sellers Operate | |
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| How to Handle Short Sellers | |
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| Monitoring Short Sellers | |
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| Dealing with Activist Investors | |
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| Summary | |
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| Dealing with the Board of Directors | |
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| IRO and the Board of Directors | |
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| Investor Relations Board Packet | |
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| Summary | |
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| Major Stock Exchanges | |
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| Listing Process | |
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| American Stock Exchange | |
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| Overview of the NASDAQ | |
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| NASDAQ Capital Market | |
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| NASDAQ Global Market | |
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| New York Stock Exchange | |
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| Comparing the Stock Exchanges | |
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| Summary | |
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| Monitoring the Market | |
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| Monitoring through Internet Services | |
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| Monitoring through Individuals | |
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| Surveying Investors | |
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| Locating Investors | |
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| Monitoring through a Stock Surveillance Service | |
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| Monitoring through a Stock Transfer Agent | |
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| Bloomberg Terminals | |
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| Electronic Message Boards | |
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| Activity Caused by Trading Strategies | |
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| Summary | |
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| Blue Sky Laws | |
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| Blue Sky Law Requirements and Implications | |
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| Blue Sky Advice for the IRO | |
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| Proxy Solicitations | |
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| Proxy Solicitation Concepts | |
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| Online Proxy Voting | |
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| Proxy Distribution Process | |
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| NYSE Rule 452 | |
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| Summary | |
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| Dividends and Stock Buy-Backs | |
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| Transition to a Dividend | |
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| Dividend Policy | |
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| Stock Buy-Back Alternative | |
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| SEC Conditions on Stock Buy-Backs | |
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| Disclosure of a Stock Buy-Back Program | |
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| Odd-Lot Shareholdings | |
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| Summary | |
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| Outsourcing Investor Relations | |
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| Skill Set of an Investor Relations Consultant | |
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| Managing the Consultant Relationship | |
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| National Investor Relations Institute | |
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| Summary | |
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| Investor Relations Metrics | |
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| Internal and Financial Metrics | |
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| Peer Metrics | |
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| Company-Specific Metrics | |
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| Metrics Consistency | |
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| Explaining Results | |
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| Summary | |
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| Index | |