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Running an Effective Investor Relations Department A Comprehensive Guide

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ISBN-10: 0470630302

ISBN-13: 9780470630303

Edition: 2010

Authors: Steven M. Bragg

List price: $50.00
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Investor Relations provides investor relations professionals with essential day-to-day information, including: how to create and properly communicate a company's investment story how to deal with both the sell side and buy side of the investment community how to provide guidance, and the form and frequency of that guidance how to create a variety of investor relations publications, such as fact sheets, annual reports, product pipeline reports how to construct a website and what components to include how to handle dividends and stock buy-backs how to outsource the investor relations function how to create a company-specific set of performance metrics
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Book details

List price: $50.00
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 8/20/2010
Binding: Hardcover
Pages: 272
Size: 5.98" wide x 9.02" long x 0.55" tall
Weight: 0.990
Language: English

About the Author
Managing Investor Relations
Why Have an Investor Relations Department?
Investor Relations Objectives and Goals
Investor Relations Tools
Investor Relations Budget
Float Management
Managing Bad News
Responding to Rumors
Investor Relations Officer Position
Key Aspects of the IRO Position
IRO Job Description
Investor Relations Team
IRO as Management Representative
Creating the Company Story
Creating the Story
Packaging the Story
Strategic Credibility
Clarifying and Mitigating Risk
Company Reputation
Matching the Company to the Story
Duration of the Story
Coordination with Public Relations
Event Management
Conference Call
Road Show
Non-Deal Road Show
Annual Meeting
Plant Tour
Annual Analyst Meeting
Analyst and Industry Conferences
Podcast Dissemination
Video Dissemination
Blog Dissemination
Event Disclosure Issues
Practicing for Events
Public Communications
Constructing a Press Release
Dealing with the Media
Dealing with Electronic Message Boards
Investor Relations Advertising
Fact Sheet
Annual Report
Product Pipeline Report
Company-Paid Research Reports
Independent Research Reports
Welcome Kit
Other Publications
Information Tracking Systems for Publications
Legal Liability
Investor Relations Web Site
Basic Investor Relations Web Site
Intermediate Investor Relations Web Site
Advanced Investor Relations Web Site
Web Site Layout
Hyperlink Liability
Sample Web Sites
Management Discussion and Analysis Section
MD&A Reporting Requirements
SEC Guidance
Examples of Enhanced MD&A Disclosure
A Case for Full Disclosure
Form 8-K
Disclosure of Non-GAAP Information
Regulation FD
Disclosure Policy
Disclosure Procedure
Ensuring Compliance with Disclosure Rules
Disclosure During an Initial Public Offering
Forward-Looking Statements
Basis for Class Action Lawsuits
Private Securities Litigation Reform Act
Forward-Looking Statements
Legal Liability for Past Statements
Providing Guidance
Whether to Provide Guidance
Form of Guidance Issued
Frequency and Timing of Guidance
Aggressiveness of Guidance
Guidance Policy
Dealing with the Sell Side
Analyst's Perspective
Finding the Right Analyst
Dealing with Analysts
Negative Analyst Report
Dealing with Brokers
Pump and Dump
Dealing with Investment Bankers
Dealing with Sell-Side Specialists
Dealing with the Buy Side
Types of Investors
Dealing with Institutional Investors
Travel Requirements for Meetings with Institutional Investors
Dealing with Individual Investors
Dealing with Investment Clubs
Dealing with Foreign Investors
Investor Presentation
Managing a Private Investment in Public Equity
Accredited Investor
Dividend Reinvestment
Direct Stock Purchase Plans
Dealing with Credit Rating Agencies
Credit Rating Agency Relationship
Dealing with Short Sellers and Activist Investors
How Short Sellers Operate
How to Handle Short Sellers
Monitoring Short Sellers
Dealing with Activist Investors
Dealing with the Board of Directors
IRO and the Board of Directors
Investor Relations Board Packet
Major Stock Exchanges
Listing Process
American Stock Exchange
Overview of the NASDAQ
NASDAQ Capital Market
NASDAQ Global Market
New York Stock Exchange
Comparing the Stock Exchanges
Monitoring the Market
Monitoring through Internet Services
Monitoring through Individuals
Surveying Investors
Locating Investors
Monitoring through a Stock Surveillance Service
Monitoring through a Stock Transfer Agent
Bloomberg Terminals
Electronic Message Boards
Activity Caused by Trading Strategies
Blue Sky Laws
Blue Sky Law Requirements and Implications
Blue Sky Advice for the IRO
Proxy Solicitations
Proxy Solicitation Concepts
Online Proxy Voting
Proxy Distribution Process
NYSE Rule 452
Dividends and Stock Buy-Backs
Transition to a Dividend
Dividend Policy
Stock Buy-Back Alternative
SEC Conditions on Stock Buy-Backs
Disclosure of a Stock Buy-Back Program
Odd-Lot Shareholdings
Outsourcing Investor Relations
Skill Set of an Investor Relations Consultant
Managing the Consultant Relationship
National Investor Relations Institute
Investor Relations Metrics
Internal and Financial Metrics
Peer Metrics
Company-Specific Metrics
Metrics Consistency
Explaining Results