Social Innovation, Inc 5 Strategies for Driving Business Growth Through Social Change

Name: Social Innovation, Inc 5 Strategies for Driving Business Growth Through Social Change
Price: 4.72 USD
Availability: InStock
ISBN: 9780470614501

ISBN-10: 0470614501

ISBN-13: 9780470614501

Edition: 2010

Authors: Jason Saul

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Description:

Social Innovation, Inc. explodes the concept of social responsibility and empowers companies to take back control of the social agenda. Issues like the environment, education, health care and international development are now huge areas of economic influence...and business opportunity. To seize this opportunity, companies must develop a new generation of social strategies. Instead of using the business to drive social change, companies are using social change to drive the business. Leading corporations like GE, Kraft, Amway and Wal-Mart are converting social strategies into corporate social innovations and revolutionizing the way we think about the role of business in society by asking: how…

Book details

List price: $18.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 11/2/2010
Binding: Hardcover
Pages: 256
Size: 6.75" wide x 9.25" long x 1.25" tall
Weight: 0.968
Language: English



Introduction



The New Economics of Social Change



The Rise of the Social Capital Market



Responsibility Is Not a Strategy



Corporate Social Innovation



Five Strategies For Corporate Social Innovation



Strategy 1: Create Revenues Through Submarket Products and Services



Strategy 2: Enter New Markets Through Backdoor Channels



Strategy 3: Build Emotional Bonds with Customers



Strategy 4: Develop New Pipelines for Talent



Strategy 5: Influence Policy Through Reverse Lobbying



The Roadmap to Social Innovation



Creating a Culture of Social Innovation



The Formula for Social Innovation



Implications of the Social Capital Market


Notes


Acknowledgments


About the Author


Index