Brains on Fire Igniting Powerful, Sustainable, Word of Mouth Movements
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Description: How did the 360 year old scissor company, Fiskars, double its profit in key markets just by realizing its customers already formed a community of avid scrapbookers? How is Best Buy planning to dominate the market of sales of musical instruments? By understanding the Brains on Fire model of tapping movements and stepping away from the old school marketing "campaign" mentality.Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. Brains on Fire describes 10 lessons to master and create a powerful, sustainable, word of mouth movement. These lessons are: Movements are about the Passion Conversation. Not the Product Conversation. Movements begin with the conversation. Movements have inspirational leadership. Movements have a barrier of entry. Movements empower people with knowledge. Movements have shared ownership. Movements have powerful identities. Movements live both online and offline. Movements make advocates feel like rockstars. Movements get results.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $19.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 9/21/2010
Size: 5.75" wide x 8.75" long x 1.00" tall
|Movements Aren't about the Product Conversation; They're about the Passion Conversation|
|Movements Start with the First Conversation|
|Movements Have Inspirational Leadership|
|Movements Have a Barrier of Entry|
|Movements Empower People with Knowledge|
|Movements Have Shared Ownership|
|Movements Have Powerful Identities|
|Movements Live Both Online and Off-Line|
|Movements Make Advocates Feel Like Rock Stars|
|Movements Get Results|
|About the Authors|