Brains on Fire Igniting Powerful, Sustainable, Word of Mouth Movements

Name: Brains on Fire Igniting Powerful, Sustainable, Word of Mouth Movements
Price: 3.48 USD
Availability: InStock
ISBN: 9780470614181

ISBN-10: 0470614188

ISBN-13: 9780470614181

Edition: 2010

Authors: Robbin Phillips, Greg Cordell, Geno Church, Spike Jones

List price: $18.99

30 day, 100% satisfaction guarantee!

Buy new: $16.34

Marketplace

4 new & used from $3.48

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

How did the 360 year old scissor company, Fiskars, double its profit in key markets just by realizing its customers already formed a community of avid scrapbookers? How is Best Buy planning to dominate the market of sales of musical instruments? By understanding the Brains on Fire model of tapping movements and stepping away from the old school marketing "campaign" mentality.Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. Brains on Fire describes 10 lessons to master and create…

Book details

List price: $18.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 9/21/2010
Binding: Hardcover
Pages: 224
Size: 5.80" wide x 8.70" long x 1.30" tall
Weight: 0.770
Language: English



Acknowledgments


Introduction



Movements Aren't about the Product Conversation; They're about the Passion Conversation



Movements Start with the First Conversation



Movements Have Inspirational Leadership



Movements Have a Barrier of Entry



Movements Empower People with Knowledge



Movements Have Shared Ownership



Movements Have Powerful Identities



Movements Live Both Online and Off-Line



Movements Make Advocates Feel Like Rock Stars



Movements Get Results



Your Turn


About the Authors


Index