Dragonfly Effect Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

ISBN-10: 0470614153

ISBN-13: 9780470614150

Edition: 2010

Authors: Jennifer Aaker, Andy Smith, Chip Heath, Dan Ariely, Carlye Adler

List price: $20.99 Buy it from $1.15
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Lots of books teach the mechanics of using Facebook, Twitter, and YouTube. Some explain how to use these and other tools to compete in business. But no book addresses one of the biggest desires among 18-34 year olds: how to harness the incredible power of the new social media to make a difference, to do something that really matters.The goal of this book is simple: to help you achieve a singular goal by harnessing social media. To create political change, the way the Obama campaign did. To foster economic justice by making micro-loans easily available, the way Kiva has done. To save the life of a friend diagnosed with cancer. In all these cases, there is a single, measurable goal. You may not have money but you have the energy and focus. And you are wondering how to use social media to achieve your goal--allowing you to do so more quickly, effectively, and powerfully.The Dragonfly Effect is what happens when you coordinate four small activities to produce big results. It's named after the only insect that is able to move in any direction--with tremendous speed and force--when its four wings are working in concert. This book will teach you four key skills, explain how to coordinate them, and show you how to harness them to the social media to achieve disproportionate results.Part I presents the story that led to the Power of Social Technology class at Stanford, showing all four "wings" of The Dragonfly Effect working together. Part II will teach you each of the four skills. It's illustrated with examples and includes practical tips from the social technologists who engineered the Obama campaign, the founders of Kiva and eBay's World of Good, story-tellers from Pixar and leaders from Facebook, Twitter and Google. Part III is your Dragonfly Toolkit, which will get you started on using all the most important social media tools without having to read a whole book about each of them. It's got Andy's Cheat Sheets, specifically designed for people who are not at all technically proficient.Linked to this book you'll find a website where you can find a community of other readers, like you, who will share their experiences, tools, and other resources. It will keep you updated on new ways to use the power of social technology to improve the life of just one individual or cultivate social change.
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Book details

List price: $20.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 10/15/2010
Binding: Hardcover
Pages: 240
Size: 5.75" wide x 8.50" long x 1.00" tall
Weight: 0.792
Language: English

Chip and Dan Heath are the co-authors of Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck. They also write a monthly column called 'Made to Stick' for Fast Company magazine.They have spoken and consulted at organisations such as Nike, Microsoft, the Nature Conservancy, the Navy, USAID/Tanzania and the American Heart Association.

Dan Ariely was born in 1968 in New York, but he grew up in Israel. He was a physics and mathematics major at Tel Aviv University but later switched to philosophy. He holds an M.A. and Ph.D. in cognitive psychology from the University of North Carolina at Chapel Hill, and a Ph.D. in business from Duke University. He has taught at numerous universities including MIT Sloan School of Management, MIT's Media Lab, and Duke University. He is considered one of the leading behavioral economists. His work has been featured in several scholarly journals in the areas of psychology, economics, neuroscience, medicine and business. He has also been published in the New York Times, the Wall Street Journal, The New Yorker, and Scientific American. He is a regular commentator on National Public Radio and has appeared on CNN and CNBC. He is the author of Predictably Irrational: The Hidden Forces That Shape Our Decisions, The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home, and The (Honest) Truth about Dishonesty: How We Lie to Everyone - Especially Ourselves.

Foreword by Chip Heath, author of Made to Stick and Switch
Introduction: Why Reading This Book Is Worth the Investment
The Dragonfly Body: The System That Keeps It Airborne
Focus: How to Hatch a Goal That Will Make an Impact
Grab Attention: How to Stick Out in an Overcrowded, Overmessaged, Noisy World
Engage: How to Make People Connect with Your Goal
Take Action: How to Empower Others, Enable Them-and Cultivate a Movement
Onward and Upward: You're Flying! Now What?
Afterword by Dan Ariely, author of Predictably Irrational and The Upside of Irrationality
The Dragonfly Ecosystem
About the Author
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