Green to Gold Business Playbook How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function
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Description: This book seeks to build on the success of Green to Gold, which showed that business leaders have come to understand that (1) environmental issues have become a critical element of strategy, and (2) the environment is not just a burden but can also be an opportunity. While the logic of "going green" has become apparent, many business people remain unclear about how to "green" their operations in practice, let alone address wider sustainability challenges. The Green Business Playbook offers practical guidance on how to integrate environment and sustainability considerations into business plans and practices.In the current economic climate, business leaders want a concrete and concise collection of steps that will lead to environmental, social, and economic advantage. Unlike many green business books, the Playbook deals exclusively with tools and strategies that have been proven to work in real-world businesses. The Playbook also seeks to help businesses position themselves for the upturn and the opportunities that the new economy presents. In short, the Green Business Playbook provides businesses with the "know how" to enable them to create the business success they read of in Green to Gold.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $18.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 5/10/2011
Size: 7.25" wide x 10.75" long x 1.25" tall
|Why Every Business Needs an Eco-Strategy|
|How to Use This Book|
|Gear Up: What Leaders Need to Know|
|Building a Winning Eco-Advantage Strategy: Top 10 Action Items|
|Making the Internal Business Case for Going Greener|
|Analyze: Identify Your Eco-Risks and Opportunities|
|Spot the Eco-Issues that Could Impact Your Bottom Line|
|Assess and Measure Your Environmental Impacts|
|Benchmark Your Performance against Competitors and Best Practices|
|Strategize: How Each Business Function Can Benefit and Contribute|
|Buildings and Facilities|
|Sourcing and Procurement|
|Manufacturing and Processing|
|Logistics and Transport|
|Marketing and Sales|
|Legal and Regulatory Affairs|
|Accounting and Finance|
|Mobilize: Execute and Engage|
|Create an Action Plan-and Execute|
|Build Your Climate Change Plan|
|Mobilize Employees and Build an Eco-Advantage Culture|
|Optimize: Evaluate, Report, and Reassess|
|Communicate and Report Results|
|Celebrate Success and Promote Continuous Improvement|