Social Media Metrics How to Measure and Optimize Your Marketing Investment

Name: Social Media Metrics How to Measure and Optimize Your Marketing Investment
Price: 3.74 USD
Availability: InStock
ISBN: 9780470583784

ISBN-10: 0470583789

ISBN-13: 9780470583784

Edition: 2010

Authors: Jim Sterne, David Meerman Scott

List price: $18.99

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Description:

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.A shift in philosophy, a modification in strategy, and brand new metrics are the keys to marketing success in this interconnected world. While other books explain why social media is critical and how to go about participating, this book focuses on measuring the success of your social media marketing efforts.Success metrics in business are based on business goals where fame does not always equate to fortune. Having…

Book details

List price: $18.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 4/16/2010
Binding: Hardcover
Pages: 272
Size: 6.20" wide x 9.30" long x 0.92" tall
Weight: 0.946
Language: English

David Meerman Scott was born in 1961. He graduated from Kenyan College in 1983 with a B.A. degree in Economis. He started out working as a clerk on many Wall Street trading desks. He then went on to work in the on-line news and information business from 1985-2002. He was an executive at the electronic infoprmation division of Knight -Ridder from 1989-1995. He then moved to Boston and took a position with NewsEdge Corporation as the vice-president of marketing. His ideology about the new rules of marketing is that you can earn attention by publishing your way in on the web as opposed to buying advertising in mainstream media. He has authored several books on marketing including Inbound…



Foreword


Acknowledgments


Introduction: Getting Started-Understanding the Ground Rules



Getting Focused-Identifying Goals



Getting Attention-Reaching Your Audience



Getting Respect-Identifying Influence



Getting Emotional-Recognizing Sentiment



Getting Response-Triggering Action



Getting the Message-Hearing the Conversation



Getting Results-Driving Business Outcomes



Getting Buy-In-Convincing Your Colleagues



Getting Ahead-Seeing the Future


Appendix: Resources


Index