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| Acknowledgments | |
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| Foreword | |
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| Introduction | |
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| The Short Form | |
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| The History of Twitter | |
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| Lead | |
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| Describer: A Brief Digression to Discuss Journalism Is Warranted | |
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| Observe the Truth | |
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| Play with Perspective | |
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| Lead with Action | |
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| Simplify: Say More with Less | |
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| Constrain Yourself to the Atomic Unit of One Message | |
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| Appreciate Craftsmanship as a Thousand small Gestures | |
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| Start Small and Serve a Special Niche | |
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| Limit Yourself to One Sentence, One Thought | |
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| Avoid: Don't Become a Fable about Too Much Information | |
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| Remember What Not to Do | |
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| Find Your Lowest Common Denominator | |
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| Divine a Strategy against Too Much Information | |
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| Practice Self-Defense | |
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| Reinforce, Don't Replace, Real Life | |
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| Value | |
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| Voice: Say It Out Loud | |
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| Extend Your Range | |
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| Build Your Repertoire | |
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| Strengthen and Amplify | |
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| Reach: Understand Your Audience | |
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| Measure Reader Engagement | |
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| Gauge the Reaction to Your Message | |
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| Identify Your Fans | |
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| Repeat: It Worked for Shakespeare | |
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| Enable Repetition of Your Message | |
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| Repeat the Words of Others, Adding Your Mark in the Process | |
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| Exploit the Twitter Effect | |
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| Mention: Stamp Your Own Currency | |
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| Design Your Mark | |
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| 120 Is the New 140 | |
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| Post One or Two Replies, Then Take It Offline | |
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| Dial: Search for Silence, Volume, and Frequency | |
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| Pipe Up Just When It's Quiet | |
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| Understand the Use of Capitals | |
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| Discover Your "Office Hours" | |
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| Link: Deduce the Nature of Short Messages | |
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| Study the Anatomy of a Single Message | |
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| Share the Power of Hypertext | |
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| Change the Meaning of Words by Linking Them | |
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| Word: Expose the Possibilities in Phraseology, Poetry, and Invention | |
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| Design Your Own Pattern | |
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| Build Your Own Lexicon by Inventing New Words | |
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| Poetry Is a Guide | |
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| Master | |
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| Tame: Apply Multiple Techniques Toward the Same End | |
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| Technology Will Consume Us If We Don't Learn to Control It | |
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| Discover the Antidote to Each of 12 Stages | |
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| Manage Multiple Accounts Effectively | |
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| Remember: It's All about Timing | |
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| Cultivate: Meet 140 Characters, Each with a Unique Story | |
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| Create a Culture of Fun | |
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| Imagine Your Audience | |
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| Focus on Learning | |
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| Branch: Steady, Organic Growth Is Most Manageable | |
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| Don't Let Success Go to Your Head | |
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| Do the Same Thing, but Differently | |
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| Never Stop | |
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| Evolve | |
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| Filter: Teach the Machine to Think Ahead | |
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| A Little Programming Goes a Long Way | |
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| Breaking Things Is a Path to Learning | |
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| Open: Give and You Shall Receive | |
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| Go Positive | |
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| Never Limit Yourself to One Platform | |
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| Imitate: There Is Nothing Original, Except in Arrangement | |
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| Become an Apprentice | |
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| Take Someone Else's Style One Step Further | |
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| Create a Caricature of Yourself | |
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| Iterate: Practice a Sequence of Tiny Adjustments | |
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| Write Everywhere and Often | |
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| Games for Words | |
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| Ignite Change | |
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| Accelerate | |
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| Increase: Do More | |
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| Produce a Series on a Short Subject | |
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| Manufacture Velocity | |
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| Exceed Constraints | |
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| Fragment: Do It Smaller | |
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| Decrease the Size of the Atomic Unit, the Message | |
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| Embrace Ambiguity | |
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| Recommended Reading | |
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| Glossary | |
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| Index | |