140 Characters A Style Guide for the Short Form

ISBN-10: 0470556137

ISBN-13: 9780470556139

Edition: 2009 (Student Manual, Study Guide, etc.)

Authors: Dom Sagolla

List price: $25.95 Buy it from $1.49
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Description:

Twitter has become a powerful tool, and one that is open to anyone to use. And writing in the "short form" (140-160 characters) is not limited just to Twitter, but other forms of social networking, too, such as Facebook (175 million users) and LinkedIn (16.5 million users). And so the question becomes: how do I best use the 140 character space for myself and my business?140 Characters: A Style Guide for the Short Form by Dominic Sagolla aims to do for Twitter and other social networking sites what Strunk & White's The Elements of Style did for good writing on paper via lessons in grammar and composition, but also discussing the importance of simplicity, honesty, and humor. Sequential short form communications represent a new kind of memoir. A collection of time-stamped journalistic entries can even be considered a stand-alone work, much like the collected letters of old. Unlike the older forms of literature, though, the new work is alive and off the page.
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Book details

List price: $25.95
Copyright year: 2009
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/21/2009
Binding: Paperback
Pages: 208
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.462
Language: English

Acknowledgments
Foreword
Introduction
The Short Form
The History of Twitter
Lead
Describer: A Brief Digression to Discuss Journalism Is Warranted
Observe the Truth
Play with Perspective
Lead with Action
Simplify: Say More with Less
Constrain Yourself to the Atomic Unit of One Message
Appreciate Craftsmanship as a Thousand small Gestures
Start Small and Serve a Special Niche
Limit Yourself to One Sentence, One Thought
Avoid: Don't Become a Fable about Too Much Information
Remember What Not to Do
Find Your Lowest Common Denominator
Divine a Strategy against Too Much Information
Practice Self-Defense
Reinforce, Don't Replace, Real Life
Value
Voice: Say It Out Loud
Extend Your Range
Build Your Repertoire
Strengthen and Amplify
Reach: Understand Your Audience
Measure Reader Engagement
Gauge the Reaction to Your Message
Identify Your Fans
Repeat: It Worked for Shakespeare
Enable Repetition of Your Message
Repeat the Words of Others, Adding Your Mark in the Process
Exploit the Twitter Effect
Mention: Stamp Your Own Currency
Design Your Mark
120 Is the New 140
Post One or Two Replies, Then Take It Offline
Dial: Search for Silence, Volume, and Frequency
Pipe Up Just When It's Quiet
Understand the Use of Capitals
Discover Your "Office Hours"
Link: Deduce the Nature of Short Messages
Study the Anatomy of a Single Message
Share the Power of Hypertext
Change the Meaning of Words by Linking Them
Word: Expose the Possibilities in Phraseology, Poetry, and Invention
Design Your Own Pattern
Build Your Own Lexicon by Inventing New Words
Poetry Is a Guide
Master
Tame: Apply Multiple Techniques Toward the Same End
Technology Will Consume Us If We Don't Learn to Control It
Discover the Antidote to Each of 12 Stages
Manage Multiple Accounts Effectively
Remember: It's All about Timing
Cultivate: Meet 140 Characters, Each with a Unique Story
Create a Culture of Fun
Imagine Your Audience
Focus on Learning
Branch: Steady, Organic Growth Is Most Manageable
Don't Let Success Go to Your Head
Do the Same Thing, but Differently
Never Stop
Evolve
Filter: Teach the Machine to Think Ahead
A Little Programming Goes a Long Way
Breaking Things Is a Path to Learning
Open: Give and You Shall Receive
Go Positive
Never Limit Yourself to One Platform
Imitate: There Is Nothing Original, Except in Arrangement
Become an Apprentice
Take Someone Else's Style One Step Further
Create a Caricature of Yourself
Iterate: Practice a Sequence of Tiny Adjustments
Write Everywhere and Often
Games for Words
Ignite Change
Accelerate
Increase: Do More
Produce a Series on a Short Subject
Manufacture Velocity
Exceed Constraints
Fragment: Do It Smaller
Decrease the Size of the Atomic Unit, the Message
Embrace Ambiguity
Recommended Reading
Glossary
Index
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