Leader's Guide to Storytelling Mastering the Art and Discipline of Business Narrative

Name: Leader's Guide to Storytelling Mastering the Art and Discipline of Business Narrative
Price: 4.04 USD
Availability: InStock
ISBN: 9780470548677

ISBN-10: 0470548673

ISBN-13: 9780470548677

Edition: 2nd 2011 (Revised)

Authors: Stephen Denning

List price: $27.00

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Description:

How leaders can use the right story at the right time to inspire change and actionThis revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ The book on leadership storytelling shows how successful leaders use…

Book details

List price: $27.00
Edition: 2nd
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 4/5/2011
Binding: Hardcover
Pages: 368
Size: 6.10" wide x 8.90" long x 1.20" tall
Weight: 1.496
Language: English



Preface


Introduction



The Role of Story in Organizations



Telling the Right Story: Choosing the Right story for the Leadership challenge at Hand



Telling the Story Right: Four Key Elements of Storytelling Performance



Eight Narrative Patterns



Motivate Others to Action: Using Narrative to Ignite Action and Implement New Ideas



Build Trust: Using Narrative to Communicate Who You Are



Use Narrative to Build Your Brand: The World of Social Media



Transmit Your Values: Using Narrative to Instill Organization Values



Get Others Working Together: Using Narrative to Get Things Done Collaboratively



Share Knowledge: Using Narrative to Transmit Knowledge and Understanding



Tame the Grapevine: Using Narrative to Neutralize Gossip and Rumor



Create and Share Your Vision: Using Narrative to Lead People into the Future



Putting It All Together



Solve the Paradox of Innovation: Using Narrative to Transform Your Organization



A Different Kind of Leader: Using Narrative to Become an Interactive Leader


Notes


Bibliography


Acknowledgments


About the Author


Index