Leader's Guide to Storytelling Mastering the Art and Discipline of Business Narrative
Edition: 2nd 2011 (Revised)
List price: $22.99
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Description: How leaders can use the right story at the right time to inspire change and actionThis revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change Stephen Denning offers a hands-on guide to unleash the power of the business narrative.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $22.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 4/5/2011
Size: 6.40" wide x 9.30" long x 1.22" tall
|The Role of Story in Organizations|
|Telling the Right Story: Choosing the Right story for the Leadership challenge at Hand|
|Telling the Story Right: Four Key Elements of Storytelling Performance|
|Eight Narrative Patterns|
|Motivate Others to Action: Using Narrative to Ignite Action and Implement New Ideas|
|Build Trust: Using Narrative to Communicate Who You Are|
|Use Narrative to Build Your Brand: The World of Social Media|
|Transmit Your Values: Using Narrative to Instill Organization Values|
|Get Others Working Together: Using Narrative to Get Things Done Collaboratively|
|Share Knowledge: Using Narrative to Transmit Knowledge and Understanding|
|Tame the Grapevine: Using Narrative to Neutralize Gossip and Rumor|
|Create and Share Your Vision: Using Narrative to Lead People into the Future|
|Putting It All Together|
|Solve the Paradox of Innovation: Using Narrative to Transform Your Organization|
|A Different Kind of Leader: Using Narrative to Become an Interactive Leader|
|About the Author|