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Google Analytics

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ISBN-10: 0470531282

ISBN-13: 9780470531280

Edition: 3rd 2010

Authors: Jerri L. Ledford, Mary E. Tyler, Joe Teixeira

List price: $26.99
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Description:

Google Analytics 3.0 explains the concepts behind web analytics: What to track, how to choose the right goals and filters, how read Google Analytics reports and graphs, and most importantly how to put all of this information together and use it to improve your web site to attract more users and covert those users into customers.This edition of the book has been completely redesigned and re-arranged to include more in depth discussions, advanced tips and suggestions on how to get the right details out Google Analytics various reports and use then convert that information into actionable tasks that you can use.
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Book details

List price: $26.99
Edition: 3rd
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 11/27/2009
Binding: Paperback
Pages: 448
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 1.386
Language: English

Mary E. Tyler is a professional technology journalist and a former software and Web developer. Her areas of expertise include Open Source, enterprise software, intellectual property, and anything Macintosh. Jerri L. Ledford is a freelance business technology writer whose work has appeared in Information Security Magazine, IT Manager's Journal, Network World, CRM Magazine, and many others.

Introduction
Getting Started with Google Analytics
Whats New in Google Analytics
Why Analytics?
Creating Your Analytics Account
The Settings Dashboard
Account Dashboard Basics
Analytics and Site Statistics: Concepts and Methods
E-commerce Concepts and Methods
Basic Metrics and Concepts
Setting Up E-commerce
Advanced Implementation
Advanced Dashboard Features
Filtering Analytics Data
Setting Goals
Funneling Visitors to Their Destination
Google AdWords Integration
Hacking Google Analytics
The Reports
Analyzing Visitors
Traffic Sources
Content Overview
Site Search
Event Tracking
Index