Management Mistakes and Successes
Edition: 10th 2011
List price: $200.00
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: Hartley's casebook is rich in content with easy-to read case studies that are well-suited for business professionals. They'll learn every key aspect of management, from performance and crises to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google's entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders.
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $200.00
Copyright year: 2011
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/27/2010
Size: 5.75" wide x 8.75" long x 0.75" tall
|About the Author|
|Players in a Time of Economic Crisis|
|Procter & Gamble: An Old Strategy Is Found Wanting|
|Continental Airlines: Salvaging from the Ashes|
|Harley-Davidson: A Long-Overdue Revival|
|IBM: A Fading Giant Rejuvenates|
|Google-An Entrepreneurial Juggernaut|
|Starbucks-A Paragon of Growth and Employee Benefits Faces Storm Clouds|
|Euro Disney: Bungling a Successful Format|
|Boeing: Miscalculations on a Worldwide Scale|
|Vanguard: Success in Taking the Road Less Traveled|
|Leadership and Execution|
|Hewlett-Packard Under Carly Fiorina, and After Her|
|Southwest Airlines: ï¿½Try to Match Our Pricesï¿½|
|Herman Miller: A Role-Model in Leadership|
|Boston Beer-Can I Compete with the Big Boys?|
|United Way: A Not-for-Profit Organization Also Needs Controls and Oversight|
|Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing|
|MetLife: Poorly Controlled Sales Practices|
|DaimlerChrysler: Blantant Misrepresentation|
|Merck's Vioxx: A Catastrophe and Other Problems|
|Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario|
|Conclusions: What Can Be Learned?|