Management Mistakes and Successes

Name: Management Mistakes and Successes
Availability: InStock
ISBN: 9780470530528

ISBN-10: 0470530529

ISBN-13: 9780470530528

Edition: 10th 2011

Authors: Robert F. Hartley

List price: $219.95

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Description:

Hartley's casebook is rich in content with easy-to read case studies that are well-suited for business professionals. They'll learn every key aspect of management, from performance and crises to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google's entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders.

Book details

List price: $219.95
Edition: 10th
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 8/27/2010
Binding: Paperback
Pages: 400
Size: 6.00" wide x 8.90" long x 0.60" tall
Weight: 1.166
Language: English



Preface


About the Author



Introduction



Players in a Time of Economic Crisis



Walmart-A Winner



Procter & Gamble: An Old Strategy Is Found Wanting



Great Comebacks



Continental Airlines: Salvaging from the Ashes



Harley-Davidson: A Long-Overdue Revival



IBM: A Fading Giant Rejuvenates



Entreprenurial Adventures



Google-An Entrepreneurial Juggernaut



Starbucks-A Paragon of Growth and Employee Benefits Faces Storm Clouds



Planning



Euro Disney: Bungling a Successful Format



Boeing: Miscalculations on a Worldwide Scale



Vanguard: Success in Taking the Road Less Traveled



Leadership and Execution



Hewlett-Packard Under Carly Fiorina, and After Her



Southwest Airlines: ï¿½Try to Match Our Pricesï¿½



Herman Miller: A Role-Model in Leadership



Boston Beer-Can I Compete with the Big Boys?



Controlling



United Way: A Not-for-Profit Organization Also Needs Controls and Oversight



Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing



MetLife: Poorly Controlled Sales Practices



Ethical Mistakes



DaimlerChrysler: Blantant Misrepresentation



Merck's Vioxx: A Catastrophe and Other Problems



Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario



Conclusions: What Can Be Learned?


Index