Marketing

Name: Marketing
Price: 3.42 USD
Availability: InStock
ISBN: 9780470502105

ISBN-10: 047050210X

ISBN-13: 9780470502105

Edition: 3rd 2009

Authors: Alexander Hiam

List price: $16.99

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Description:

Marketing For Dummies, 3rd Edition includes over 25 percent new and revised material designed to help readers get a handle on marketing, from boosting their marketing skills to internet and search engine marketing and the latest trends in guerilla and global marketing.

Book details

List price: $16.99
Edition: 3rd
Copyright year: 2009
Publisher: John Wiley & Sons, Limited
Publication date: 10/2/2009
Binding: Paperback
Pages: 384
Size: 7.25" wide x 9.25" long x 1.00" tall
Weight: 1.254
Language: English



Introduction



Designing a Great Marketing Program



Optimizing Your Marketing Program



Strengthening Your Marketing Strategy



Writing a Marketing Plan



Leveraging Your Marketing Skills



Researching Your Customers, Competitors, and Industry



Engaging Your Marketing Imagination



Pumping Up Your Marketing Communications



Advertising for Fun and Profit



Perfecting Your Printed Materials



Signing On to Outdoor Advertising



Broadcasting Your Message



Finding Powerful Alternatives to Advertising



Maximizing Your Web Marketing



Making a Positive Impression in Low-Cost Ways



Leveraging Face-to-Face Marketing Opportunities



Going Direct with Your Marketing



Selling Great Products to Anyone, Anytime, Anywhere



Making Your Brand Stand Out



Finding the Right Pricing Approach



Distributing Your Product Where Your Customers Are



Succeeding in Sales and Service



The Part of Tens



Ten Common Marketing Mistakes (And How to Avoid Them)



Ten Ways to Launch Guerilla Marketing Attacks



Ten (Or So) Ways to Survive Sales Downturns



Ten (Plus One) Tips for Boosting Web Sales


Index