Inbound Marketing Get Found Using Google, Social Media, and Blogs

ISBN-10: 0470499311

ISBN-13: 9780470499313

Edition: 2010

Authors: Brian Halligan, David Meerman Scott, Dharmesh Shah

List price: $24.95 Buy it from $1.44
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For decades marketers have interrupted their way into buyers' wallets with TV and radio advertising, cold calling, and email blasting. But this type of marketing is coming to an end, as buyers get more and more sophisticated about blocking interruptions using TiVo, Sirius Satellite Radio, spam protection, and Do Not Call lists. Buyers are moving their shopping and learning to search engines, the blogosphere, and the social media web.Get Found exposes proven best practices required to leverage the changing nature of buyer behavior. Learn how to use social media to intrigue your best customers to come to you- "get found" online. In simple language, the book explains how to: Make changes to your website so that it ranks higher for terms typed in by your target market Identify and engage bloggers so they drive their readership to your site to enter your sales funnel Start a blog that will become part of the 1% of blogs that succeed Effectively use LinkedIn, Facebook, Twitter, YouTube, and other social media sites Track your progress in search engines, the blogosphere, and social mediasphere and continually improve your strategy Double-down on cost-effective sources of leads and divest cost-prohibitive sources
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Book details

List price: $24.95
Copyright year: 2010
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/19/2009
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.924

David Meerman Scott was born in 1961. He graduated from Kenyan College in 1983 with a B.A. degree in Economis. He started out working as a clerk on many Wall Street trading desks. He then went on to work in the on-line news and information business from 1985-2002. He was an executive at the electronic infoprmation division of Knight -Ridder from 1989-1995. He then moved to Boston and took a position with NewsEdge Corporation as the vice-president of marketing. His ideology about the new rules of marketing is that you can earn attention by publishing your way in on the web as opposed to buying advertising in mainstream media. He has authored several books on marketing including Inbound Marketing and Marketing Lessons from the Greatful Dead.

Inbound Marketing
Shopping Has Changed...Has Your Marketing?
Who Moved My Customers?
Inbound in Action: Barack Obama for President
Is Your Web Site a Marketing Hub?
Megaphone Versus Hub
It's Not What You Say-It's What Others Say About You
Does Your Web Site Have a Pulse?
Your Mother's Impressed, But...
Tracking Your Progress
Inbound in Action: 37Signals
Are You Worthy?
Creating a Remarkable Strategy
Tracking Your Progress
Inbound in Action: The Grateful Dead
Get Found by Prospects
Create Remarkable Content
Building a Content Factory
Variety is the Spice of Life
You Gotta Give to Get
Moving Beyond the Width of Your Wallet
Tracking Your Progress
Inbound in Action: Wikipedia
Get Found in the Blogosphere
Getting Your Blog Started Right
Authoring Effective Articles
Help Google Help You
Making Your Articles Infectious
Give Your Articles a Push
Starting Conversations with Comments
Why Blogs Sometimes Fail
The Gift That Keeps on Giving
Consuming Content with RSS
Subscribe to Relevant Industry Blogs
Contribute to the Conversation
Tracking Your Progress
Inbound in Action: Whole Foods
Getting Found in Google
Paid Versus Free
A (Brief) Introduction to How Google Works
Picking the Perfect Keywords
On-Page SEO: Doing the Easy Stuff First
Off-Page SEO: The Power of Inbound Links
Black Hat SEO: How to Get Your Site Banned by Google
The Dangers of PPC
Tracking Your Progress
Inbound Marketing at Work: DIY Shutters
Get Found in Social Media
Creating an Effective Online Profile
Getting Fans on Facebook
Creating Connections on LinkedIn
Gathering Followers on Twitter
Driving Traffic with Digg
Being Discovered with StumbleUpon
Getting Found in YouTube
Tracking Your Progress
Inbound in Action: FreshBooks
Converting Customers
Convert Visitors into Leads
Compelling Calls to Action
Mistakes to Avoid
Optimizing Through Experimentation
Tracking Your Progress
Inbound in Action: Google
Convert Prospects into Leads
Landing Page Best Practices
Creating Functional Forms
Going Beyond the Form
A Word of Caution
Tracking Your Progress
Inbound in Action: Zappos
Convert Leads to Customers
Grading Your Leads
Nurturing Your Leads
Broadening Your Reach
Tracking Your Progress
Inbound in Action: Kiva
Make Better Decisions
Make Better Marketing Decisions
Levels and Definitions
Campaign Yield
Tracking Your Progress
Inbound in Action: Constant Contact
Picking and Measuring Your People
Hire Digital Citizens
Hire Analytical Chops
Hire for their Web Reach
Hire Content Creators
Developing Existing Marketers
Tracking Your Progress
Inbound in Action: Jack Welch and GE
Picking and Measuring a PR Agency
Picking a PR Agency
Tracking Your Progress
Inbound in Action: Solis, Weber, Defren, & Roetzer
Watching Your Competition
Tools to Keep Tabs on Competitors
Tracking Your Progress
Inbound in Action: TechTarget
On Commitment, Patience and Learning
Tracking Your Progress
Inbound in Action: Tom Brady
Why Now?
Tools and Resources
Tips from the Trenches for Startups
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