| |
| |
| Acknowledgments | |
| |
| |
| Foreword | |
| |
| |
| Preface | |
| |
| |
| |
| What's the Purpose of Your Business? | |
| |
| |
| What Do You Think Is the Purpose of Your Business? | |
| |
| |
| So What Is the Purpose of Your Business? | |
| |
| |
| The Found Money System Can Help | |
| |
| |
| Five Keys to Success with the Found Money System | |
| |
| |
| |
| When Does Your Business Make Money? | |
| |
| |
| A Nasty Urban Legend | |
| |
| |
| How Doesn't Your Business Make Money? | |
| |
| |
| How Does Your Business Make Money? | |
| |
| |
| Triple Overlap-The Key to a Moneymaking Business | |
| |
| |
| Watch Out for the Danger Zones | |
| |
| |
| |
| Making Money: Net Profit | |
| |
| |
| Net Profit | |
| |
| |
| What Is Net Profit? | |
| |
| |
| Controlling the Process of Net Profit | |
| |
| |
| |
| Making Money: Return on Investment | |
| |
| |
| Breaking It Down | |
| |
| |
| Eating Soup with a Fork | |
| |
| |
| Back to School | |
| |
| |
| The Business Death Spiral | |
| |
| |
| The Death Spiral in Action | |
| |
| |
| Defeating the Death Spiral | |
| |
| |
| |
| Making Money: Positive Cash Flow | |
| |
| |
| What Is Cash Flow? | |
| |
| |
| What Cash Flow Is Not | |
| |
| |
| Your Growth Limiter | |
| |
| |
| |
| Is Your Business Making You Money? | |
| |
| |
| Where Are You Now? | |
| |
| |
| Is Your Business Making Money? | |
| |
| |
| |
| Which Products Make You Money? (And Which Ones Don't?) | |
| |
| |
| Gross Margin-It's Critical! | |
| |
| |
| A Surprise for Me | |
| |
| |
| The Ugly Duckling of a Successful Business | |
| |
| |
| Gross Margin-What Is It? | |
| |
| |
| Gross Margin versus Gross Profit | |
| |
| |
| Gross Margin Analysis | |
| |
| |
| Putting the Triple Overlap Together | |
| |
| |
| |
| Gross Margin Math | |
| |
| |
| Calculating Gross Margin | |
| |
| |
| |
| Which Customers Make You Money? (And Which Ones Don't?) | |
| |
| |
| Moneymaking Customers | |
| |
| |
| Customer Gross Profit | |
| |
| |
| Customer ROI | |
| |
| |
| Customer Cash Flow | |
| |
| |
| CCM's Cool, But Can It Make You Money? | |
| |
| |
| |
| Your Customer Profitability Map | |
| |
| |
| Your Very Own Drawbridge | |
| |
| |
| Your Customer Profitability Map | |
| |
| |
| Resonance Score | |
| |
| |
| Back to the Customer Profitability Plot | |
| |
| |
| Guard Your Drawbridge | |
| |
| |
| Customer Profitability Map Tactics and Actions | |
| |
| |
| Creating Your Own Customer Profitability Map | |
| |
| |
| Analyzing Your Customer Profitability Map | |
| |
| |
| Roll Up Your Sleeves | |
| |
| |
| |
| Found Money Math (It's Fun-Really) | |
| |
| |
| Russian Roulette for Your Business | |
| |
| |
| The Gross Profit Formula, Revisited | |
| |
| |
| The Found Money Gross Profit Formula in Action | |
| |
| |
| The Wizard of (Profit) Oz | |
| |
| |
| It's All About Leverage | |
| |
| |
| Cost/Volume/Profit Analysis | |
| |
| |
| CVPA as Your Business Roadmap | |
| |
| |
| Getting There from Here | |
| |
| |
| |
| Your Pricing Bootcamp | |
| |
| |
| Some Thought-Provoking Questions | |
| |
| |
| Your Found Money Replacement Factor | |
| |
| |
| Step Toward Your Fear of Pricing | |
| |
| |
| Your Found Money Price Cut Factor | |
| |
| |
| Price Doesn't Really Matter at All! | |
| |
| |
| Your Price Strategy | |
| |
| |
| |
| The End of the Line...and Just the Beginning | |
| |
| |
| About the Author | |
| |
| |
| Index | |