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Found Money Simple Strategies for Uncovering the Hidden Profit and Cash Flow in Your Business

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ISBN-10: 0470483350

ISBN-13: 9780470483350

Edition: 2009

Authors: Steve Wilkinghoff, Michael Gerber

List price: $18.99
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How a business actually makes money is an entirely different thing than simply reading a set of financial statements. And if a business owner doesn't understand how their business makes money, it's impossible for them to control how much money is created, or the specific ways their business goes about doing it. Found Money is a GPS for small business owners, guiding them to find the profit and cash flow that is hidden in thier business. Business owners will receive the knowledge (in a simple and understandable form) and tactics to shine the core of their business until it gleams, no matter the size of the business, the industry, or the economic environment.Found Money presents a powerful…    
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Book details

List price: $18.99
Copyright year: 2009
Publisher: John Wiley & Sons, Limited
Publication date: 9/4/2009
Binding: Hardcover
Pages: 224
Size: 6.30" wide x 9.30" long x 0.80" tall
Weight: 0.880
Language: English

What's the Purpose of Your Business?
What Do You Think Is the Purpose of Your Business?
So What Is the Purpose of Your Business?
The Found Money System Can Help
Five Keys to Success with the Found Money System
When Does Your Business Make Money?
A Nasty Urban Legend
How Doesn't Your Business Make Money?
How Does Your Business Make Money?
Triple Overlap-The Key to a Moneymaking Business
Watch Out for the Danger Zones
Making Money: Net Profit
Net Profit
What Is Net Profit?
Controlling the Process of Net Profit
Making Money: Return on Investment
Breaking It Down
Eating Soup with a Fork
Back to School
The Business Death Spiral
The Death Spiral in Action
Defeating the Death Spiral
Making Money: Positive Cash Flow
What Is Cash Flow?
What Cash Flow Is Not
Your Growth Limiter
Is Your Business Making You Money?
Where Are You Now?
Is Your Business Making Money?
Which Products Make You Money? (And Which Ones Don't?)
Gross Margin-It's Critical!
A Surprise for Me
The Ugly Duckling of a Successful Business
Gross Margin-What Is It?
Gross Margin versus Gross Profit
Gross Margin Analysis
Putting the Triple Overlap Together
Gross Margin Math
Calculating Gross Margin
Which Customers Make You Money? (And Which Ones Don't?)
Moneymaking Customers
Customer Gross Profit
Customer ROI
Customer Cash Flow
CCM's Cool, But Can It Make You Money?
Your Customer Profitability Map
Your Very Own Drawbridge
Your Customer Profitability Map
Resonance Score
Back to the Customer Profitability Plot
Guard Your Drawbridge
Customer Profitability Map Tactics and Actions
Creating Your Own Customer Profitability Map
Analyzing Your Customer Profitability Map
Roll Up Your Sleeves
Found Money Math (It's Fun-Really)
Russian Roulette for Your Business
The Gross Profit Formula, Revisited
The Found Money Gross Profit Formula in Action
The Wizard of (Profit) Oz
It's All About Leverage
Cost/Volume/Profit Analysis
CVPA as Your Business Roadmap
Getting There from Here
Your Pricing Bootcamp
Some Thought-Provoking Questions
Your Found Money Replacement Factor
Step Toward Your Fear of Pricing
Your Found Money Price Cut Factor
Price Doesn't Really Matter at All!
Your Price Strategy
The End of the Line...and Just the Beginning
About the Author