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Fundraising When Money Is Tight A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future

ISBN-10: 0470481323

ISBN-13: 9780470481325

Edition: 2009

Authors: Mal Warwick, Warwick

List price: $35.95
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Description:

Nobody can predict our economic future. But in tough times, whether they are driven by the economy or other factors, there are simple yet counterintuitive steps you can take to ensure that your organization will suffer the least possible damage in a down economy-and emerge healthy and poised for renewed growth when the economic crisis has passed.This book will outline how the economy effects fundraising and then walk you through effective strategies and practical steps you can take to survive and then thrive in the future.The book will: Be written with the current recession in mind but offer strategies that work in any difficult period whether situational or driven by the overall economy. Cover the financial lag times between the business and nonprofit sectors including how fast and when they recover in relation to each other. Discuss the specific effects to subsectors or different types of causes i.e. in human services, health, education, arts, etc. Show how different types of donors, i.e. foundations, major donors, small donors, etc., are affected differently by the economy and how to manage or strategize according to this different behavior. Cover the different methods and channels of fundraising and which are best to employ if different situations, i.e. direct mail, email, online, events, telephone, etc. Provide guidance on what to cut, what not to cut and what to do differently or new. The book will include easy to reference tips and lists, i.e. 10 Reasons not to Cut New Donor Acquisition and 10 Ways to Avoid Cutting New Donor Acquisition. Basic costs and ROIs for the different types of fundraising. The things you can do to adjust as the economy recovers and how to position your organization for growth after a recovery.
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Book details

List price: $35.95
Copyright year: 2009
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/12/2009
Binding: Paperback
Pages: 256
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.550
Language: English

Paul Polak, widely considered the father of market-based solutions to poverty, is founder and CEO of Windhorse International, a for-profit social venture launching new businesses to serve the poor and the latest of three organizations he has founded. He is the winner of numerous awards, including being named one of The Atlantic's 27 "Brave Thinkers" in 2009.Mal Warwick, former chairman of Social Venture Network and a co-founder of Business for Social Responsibility, is founder and chairman of Mal Warwick : Donordigital, a fundraising agency serving nonprofits nationwide. He is one of three partners in One World Futbol Project LLC

Preface - Who Should Read This Book
Acknowledgments
About the Author
Introduction - When Bad Things Happen to Good Causes
Why You Really Ought to Make Changes in Your Fundraising Program
What History Teaches Us
A Proven Way to Anticipate the Future
Three Scenarios for Economic Recovery
Three Possible Fundraising Strategies
Identify a Winning Strategy
How You Can Face the Present More Calmly and the Future with Confidence
Reassess the Whole Ball of Wax: Fundraising, Marketing, Communications
Strengthen Your Case for Giving
Be Content with One in the Hand-Forget the Two That May Be in the Bush
Cut Costs with a Scalpel, not an Ax
Fish Where the Big Fish Are
Stay Close to Your Donors
Get Personal with Your Donors
Step Up Your Efforts Online
Break Down the Silos
Summary: Nine Practical Steps Toward Peace of Mind
Reading List
Index