Portable MBA in Entrepreneurship

Name: Portable MBA in Entrepreneurship
Price: 5.88 USD
Availability: InStock
ISBN: 9780470481318

ISBN-10: 0470481315

ISBN-13: 9780470481318

Edition: 4th 2010

Authors: William D. Bygrave, Andrew Zacharakis

List price: $35.00

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Description:

A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurshipFor years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities,…

Book details

List price: $35.00
Edition: 4th
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 1/12/2010
Binding: Hardcover
Pages: 512
Size: 7.20" wide x 9.90" long x 1.90" tall
Weight: 2.288
Language: English



Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship


Preface to the Fourth Edition


About the Contributors



The Entrepreneurial Process




Idea Generation




Opportunity Recognition, Shaping, and Reshaping




Entrepreneurial Marketing




Business Planning




Building Your Pro Forma Financial Statements




Equity Financing: Informal Investment, Venture Capital, and Harvesting




Debt and Other Forms of Financing




External Assistance for Start-ups and Small Businesses




Legal and Tax Issues




Intellectual Property




Selling in an Entrepreneurial Context




Beyond Start-up: Developing and Sustaining the Growing Organization




Franchising




Social Entrepreneurship



Glossary


Index