New Graphic Design School A Foundation Course in Principles and Practice

ISBN-10: 0470466510

ISBN-13: 9780470466513

Edition: 4th 2010

List price: $55.00
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The Fourth Edition of this bestselling foundation-level book has been fully revised to include information on the latest design trends and technologies, and how they relate to the key principles of graphic design. Using examples taken from all forms of media, this book provides readers with practical advice on all aspects of graphic designfrom understanding the basics to devising an original concept and creating a successful finished product. The Fourth Edition features new information on digital imaging techniques, motion graphics, and designing for websites and mobile screens. Full-color illustrations, exercises, and student tutorials help reinforce the design concepts presented.
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Book details

List price: $55.00
Edition: 4th
Copyright year: 2010
Publisher: John Wiley & Sons Canada, Limited
Publication date: 11/16/2009
Binding: Paperback
Pages: 192
Size: 8.50" wide x 9.00" long x 0.50" tall
Weight: 1.782
Language: English

Research and Early Concepts
Basics of research
Linear reasoning/lateral thinking
Exploratory drawing
Visualizing ideas
Theories of image and text
Audiences, markets, and concepts
Scheduling, organizing, and finalizing
Fundamentals of Composition
Basics of composition
Form and space
Basic principles of layout
Styles of layout
Pace and contrast
Size and format
Coordination and identity
Photography and illustration
Fundamentals of Typography
Typography and meaning
The anatomy of type
Understanding and selecting typefaces
Readability and legibility
Typographic emphasis and hierarchy
Typographic rules/boxes and ornaments
Text as image
Fundamentals of Color
Color terminology
Color legibility, contrast, and harmony
Color associations
Color as information
Tools and Technologies
Photography basics and image sourcing
DTP applications
3D graphics
Flash/After Effects
Production Process and Issues
Printed color
Digital printing
File preparation and sending
File types and compression
Workspace, monitor, and calibration
Paper stocks and finishing
The role of PDFs
Correcting color proofs
Press check
Electronic media production
Web Design Basics
Visual design and coding
The languages of the Internet
The building blocks of a web page
The graphical user interface
Web standards, validation, Doctype, and SEO
Designing for different browsers and platforms
Web design software
Web-based self-publishing
Commercial Applications
Core/specialist skills
Logo design and brand identity
Motion graphics
Web design
Editorial design
Game design
Information design
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