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Twitter Power How to Dominate Your Market One Tweet at a Time

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ISBN-10: 0470458429

ISBN-13: 9780470458426

Edition: 2009

Authors: Joel Comm, Ken Burge, Anthony Robbins, Anthony Robbins, Comm

List price: $16.99
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Cutting edge business-persons are leveraging the power of Twitter to introduce themselves to and communicate with customers in a whole new way that makes them feel like valued friends. Companies are building a following, exercising teambuilding, branding themselves and their products and/or services, selling more, and demonstrating how the technology can become the ultimate help desk for providing excellent customer service.In this book, Joel Comm explains step-by-step how business owners can reap these benefits of Twitter, from signing up and building a page, to sending effective messages ("tweets") in order to build a brand, to implementing a successful blog strategy that is…    
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Book details

List price: $16.99
Copyright year: 2009
Publisher: John Wiley & Sons, Limited
Publication date: 3/6/2009
Binding: Hardcover
Pages: 272
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 0.880
Language: English

Joel Comm is one of the world's leading experts on strategies for making money online. He is an in-demand speaker at conferences on Internet marketing and business, and also the author of The AdSense Code and Click Here to Order.Ken Burge is an eight-year veteran of Microsoft and is currently Joel Comm's business partner and President of InfoMedia, Inc. As an expert in online marketing and strategy, Ken is responsible for the direction and management of more than fifty profitable online properties.

Anthony Robbins is an expert in the psychology of peak performance as well as personal, professional and organizational "turnaround." He has, during his career, helped many professional athletes, sports teams, and business organizations. He was a consultant to the 1992 America's Cup Winner, America 3; the 1993 Stanley Cup contenders, Los Angeles Kings; the 1994 U.S. Open Champion, Andre Agassi; as well as companies that include Hallmark, Southwestern Bell and the U.S. Army. He has been an advisor to two royal families and was named the primary consultant in the regeneration of Sheffield, a city in England. Robbin's published works include "Unlimited Power," "Awaken the Giant Within," "Notes…    

Preface: The Power of Twitter
Introduction: What Can Twitter Do for You?
An Introduction to the Social Media Landscape
So What Exactly Is Social Media?
Social Media, So What? Why Social Media Really Is a Big Deal
The Different Types of Social Media Sites-Content to Suit Every Market
A Closer Look at Microblogging
What Is Twitter and Why Is It So Powerful?
Twitter and Its Successes
The Power of Twitter's Immediate Feedback
Instant Access to Smart People 24/7
Getting Started the Right Way on Twitter
Signing Up-Does Twitter Have the Web's Most Friendly Registration Page?
Who's on Twitter? Your First Followers!
Create an Inviting Twitter Profile
Choosing Your Twitter Picture
Designing Your Twitter Profile
Designing a Commercial Background Image for Twitter
Choosing the Right Colors
Notices to Notice
Turning On Your Devices
Sending Your Very First Tweet
Becoming a Follower
Building a Following on Twitter
Quantity or Quality: Choosing the Type of Following You Want
Quality: How to Be International about Creating Your Own Network of Experts
Quantity: Seven Killer Strategies to Reaching Critical Mass on Twitter
Twitterank and Page Rank
The Art of the Tweet
Tweet Etiquette
The Benefits of Following Before Twittering
How to Join a Conversation
How to Be Interesting on Twitter
How to Drive Behavior
The Magic of Connecting with on Twitter
Identifying Problems and Soliciting Feedback
Discovering Your Top Fans, Promoters, and Evanglists
Your Micro Help Desk
Leveraging Twitter for Team Communication
Twitter for Virtual Team Leaders
Creating a Twitter Account for a Virtual Team
Building a Team with Twitter
Using Twitter to Help Build Your Brand
Create a Story
Portraying Your Brand with Your Profile
Tweet Style: What to Say When You're Building a Brand to Create Value, and How to Say It
Reinforce the Core Message
Repetition, Repetition, Repetition
Writing the Tweets
Leveraging the Power of Twitter to Drive Behavior in Your Followers
Driving Followers to a Web Site
Promoting a Blog on Twitter
Twitter as a Resource for Post Ideas
Driving Followers to the Mall
Can You Put Affiliate Links on Twitter?
Driving Followers to Register
Tracking Results and Testing Strategies
Tracking Multiple Tweets
Making the Most of Twitter's Trends
Beyond Third-Party Tools You Will Want to Know
Building Powerful Solutions on Top of the Twitter Platform
What Does Twitter Provide?
Understanding APIs
Understanding Data Feeds
But You Aren't Taking Part in "The Conversation"
Twitter as a Platform
Play Nice: Legal Considerations
Interference with a Business Relationship
Putting It All Together: A 30-Day Plan for Dominating Twitter
Power Twitterers
Directory of Twitterers
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