Fundraising Principles and Practice
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Description: From leading fundraising professor Sargeant with contributions from top scholars, this definitive text provides nonprofit professionals, professors, and students with access to the most relevant theories on the vital topic of fundraising. In addition to concrete examples of modern fundraising practice, the book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $65.00
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 4/28/2010
Size: 7.00" wide x 9.00" long x 1.50" tall
|Introduction To Fundraising and Donor Behavior|
|Introduction to the Nonprofit Sector|
|A Third Sector|
|A Tax based Definition|
|A Structural-Operational Definition|
|Size and Economic Significance of the Nonprofit Sector|
|Sources of Income|
|The Development of a Profession|
|Individual Giving Behavior|
|Social Influences on Giving|
|Fundraising Planning: The Fundraising Audit|
|The Case For Support|
|Assessing Fundraising Performance|
|Direct Response Fundraising|
|Fundraising Online: Techniques and Tools|
|Donor Retention and Development|
|Major Gift Fundraising|
|Bequest, In Memoriam and Tribute Giving|
|Corporate Giving and Fundraising|
|Fundraising and Civil Society|
|Managing Fundraising Volunteers|
|Women and Philanthropy|
|Public Trust and Confidence|
|The Social Role of Fundraising|