Fundraising Principles and Practice

ISBN-10: 0470450398

ISBN-13: 9780470450390

Edition: 2010

Authors: Adrian Sargeant, Jen Shang

List price: $65.00
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Description:

From leading fundraising professor Sargeant with contributions from top scholars, this definitive text provides nonprofit professionals, professors, and students with access to the most relevant theories on the vital topic of fundraising. In addition to concrete examples of modern fundraising practice, the book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning.
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Book details

List price: $65.00
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 4/28/2010
Binding: Hardcover
Pages: 688
Size: 7.00" wide x 9.00" long x 1.50" tall
Weight: 2.750

Introduction To Fundraising and Donor Behavior
Introduction to the Nonprofit Sector
Objectives
A Third Sector
A Tax based Definition
A Structural-Operational Definition
Size and Economic Significance of the Nonprofit Sector
Sources of Income
Philanthropic Income
Summary
The Development of a Profession
Ethical Fundraising
Individual Giving Behavior
Social Influences on Giving
Fundraising Planning
Fundraising Planning: The Fundraising Audit
Fundraising Planning
The Case For Support
Assessing Fundraising Performance
Fundraising Methods
Direct Response Fundraising
Fundraising Online: Techniques and Tools
Donor Retention and Development
Major Gift Fundraising
Bequest, In Memoriam and Tribute Giving
Planned Giving
Corporate Giving and Fundraising
Grant Fundraising
Fundraising and Civil Society
Managing Fundraising Volunteers
Events Fundraising
Women and Philanthropy
Public Trust and Confidence
The Social Role of Fundraising
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