Fundraising Principles and Practice

Name: Fundraising Principles and Practice
Price: 26.19 USD
Availability: InStock
ISBN: 9780470450390

ISBN-10: 0470450398

ISBN-13: 9780470450390

Edition: 2010

Authors: Adrian Sargeant, Jen Shang

List price: $65.00

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Description:

From leading fundraising professor Sargeant with contributions from top scholars, this definitive text provides nonprofit professionals, professors, and students with access to the most relevant theories on the vital topic of fundraising. In addition to concrete examples of modern fundraising practice, the book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning.

Book details

List price: $65.00
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 4/28/2010
Binding: Hardcover
Pages: 688
Size: 7.00" wide x 9.00" long x 1.50" tall
Weight: 2.750
Language: English




Introduction To Fundraising and Donor Behavior



Introduction to the Nonprofit Sector


Objectives


A Third Sector


A Tax based Definition


A Structural-Operational Definition


Size and Economic Significance of the Nonprofit Sector


Sources of Income


Philanthropic Income


Summary



The Development of a Profession




Ethical Fundraising



Individual Giving Behavior



Social Influences on Giving



Fundraising Planning



Fundraising Planning: The Fundraising Audit



Fundraising Planning



The Case For Support




Assessing Fundraising Performance



Fundraising Methods



Direct Response Fundraising



Fundraising Online: Techniques and Tools




Donor Retention and Development



Major Gift Fundraising




Bequest, In Memoriam and Tribute Giving



Planned Giving




Corporate Giving and Fundraising




Grant Fundraising



Fundraising and Civil Society



Managing Fundraising Volunteers




Events Fundraising



Women and Philanthropy




Public Trust and Confidence



The Social Role of Fundraising