Entrepreneurship

Name: Entrepreneurship
Price: 42.99 USD
Availability: InStock
ISBN: 9780470450376

ISBN-10: 0470450371

ISBN-13: 9780470450376

Edition: 2nd 2011

Authors: William D. Bygrave, Andrew Zacharakis

List price: $175.99

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Description:

Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information.

Book details

List price: $175.99
Edition: 2nd
Copyright year: 2011
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/28/2010
Binding: Paperback
Pages: 632
Size: 8.11" wide x 9.96" long x 0.87" tall
Weight: 2.134
Language: English




The Power of Entrepreneurship



The Entrepreneurial Process



Opportunity Recognition, Shaping, and Reshaping



Understanding Your Business Model and Developing Your Strategy



Entrepreneurial Marketing



Building the Founding Team



The Business Planning Process



Building Your Pro-Forma Financial Statements



Financing Entrepreneurial Ventures Worldwide



Raising Money for Starting and Growing Businesses



Debt and Other Forms of Financing



Legal and Tax Issues



Intellectual Property



Entrepreneurial Growth



Social Entrepreneurship: An Overview