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Microeconomics As a Second Language

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ISBN-10: 0470433736

ISBN-13: 9780470433737

Edition: 2010

Authors: Martha L. Olney

List price: $29.99
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The serious message for marketing is that this is a textbook-agnostic supplement to Principles of Microeconomics written by an experienced professor who has taught this course to undergraduates at Berkeley for more than 10 years. Professor Olney incorporates her insights and experience in the classroom into this excellent text or supplement for all students interested in learning the key principles of Microeconomics.This could be used for the Principles course or as a supplement for any course in which students need a refresher.
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Book details

List price: $29.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 3/6/2009
Binding: Paperback
Pages: 176
Size: 6.00" wide x 9.00" long x 0.25" tall
Weight: 1.056
Language: English

Chapter 1: Economics Tools - Math and Graphing.Introduction to Economics.Economic Models.Mathematical Tools.Graphing.Conclusion.Chapter 2: Production Possibilities Frontier, Economic Growth, and Gains from Trade.The Production Possibilities Frontier.Economic Growth.Gains from Trade.Chapter 3: Demand and Supply.Overview of Model of Demand and Supply.Demand.Supply.Equilibrium.Changes of Equilibrium.Chapter 4: Extensions of the Demand and Supply Model.Price Floors and Price Ceilings.Excise Taxes.Elasticity.Consumer and Producer Surplus.Deadweight Loss of a Tax.Chapter 5: Consumer Theory.Utility Maximization.Budget Constraint.Indifference Curves.Consumer Equilibrium and the Demand Curve.Income…