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Contemporary Business, with Audio CD

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ISBN-10: 0470424672

ISBN-13: 9780470424674

Edition: 12th 2009

Authors: Louis E. Boone, David L. Kurtz, David L. Kurtz

List price: $218.95
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Moving Business Forward...FasterIntroducing students to the world of business is interesting, fun, and challenging - especially with the tried-and-true new edition of Boone/Kurtz's Contemporary Business 12e.Contemporary Business 12e contains all of the most important introductory business topics, using the most current and interesting examples happening right now in the business world. The authors have incorporated a new business case throughout - focusing on The Second City - to bring business concepts into a realm that students are excited about.Opening new doors of possibility can be difficult. Contemporary Business 12e gives students the business language they need to feel confident in…    
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Book details

List price: $218.95
Edition: 12th
Copyright year: 2009
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/4/2008
Binding: Hardcover
Pages: 629
Size: 9.25" wide x 11.25" long x 1.50" tall
Weight: 4.532
Language: English

Launching Your Business Career
Business in a Global Environment
Business 2006 and Beyond
Business Ethics and Social Responsibility
Economic Challenges Facing Global and Domestic Business
Competing in Global Markets
Appendix. The Legal Framework for Business
Starting and Growing Your Own Business
Options for Organizing Small and Large Businesses
Starting Your Own Business: The Entrepreneurship Alternative
E-Business: Doing Business Online
Management: Empowering People to Achieve Business Objectives
Management, Leadership, and the Internal Organization
Human Resource Management, Motivation, and Labor - Management Relations
Improving Performance through Empowerment
Teamwork, and Communication
Production and Operations Management
Marketing Management
Customer - Driven Marketing
Product and Distribution Strategies
Promotion and Pricing Strategies
Managing Technology and Information
Using Technology to Manage Information
Understanding Accounting and Financial Statements
Managing Financial Resources
Financial Management and Institutions
Financing and Investigating through Securities Markets
Video Cases
Risk Management and Insurance
A Guide to Your Personal Finances
Developing a Business Plan