Contemporary Business, with Audio CD

Name: Contemporary Business, with Audio CD
Availability: OutOfStock
ISBN: 9780470424674

ISBN-10: 0470424672

ISBN-13: 9780470424674

Edition: 12th 2009

Authors: Louis E. Boone, David L. Kurtz, David L. Kurtz

List price: $218.95

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Description:

Moving Business Forward...FasterIntroducing students to the world of business is interesting, fun, and challenging - especially with the tried-and-true new edition of Boone/Kurtz's Contemporary Business 12e.Contemporary Business 12e contains all of the most important introductory business topics, using the most current and interesting examples happening right now in the business world. The authors have incorporated a new business case throughout - focusing on The Second City - to bring business concepts into a realm that students are excited about.Opening new doors of possibility can be difficult. Contemporary Business 12e gives students the business language they need to feel confident in…

Book details

List price: $218.95
Edition: 12th
Copyright year: 2009
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/4/2008
Binding: Hardcover
Pages: 629
Size: 9.25" wide x 11.25" long x 1.50" tall
Weight: 4.532
Language: English



Launching Your Business Career



Business in a Global Environment



Business 2006 and Beyond



Business Ethics and Social Responsibility



Economic Challenges Facing Global and Domestic Business



Competing in Global Markets


Appendix. The Legal Framework for Business



Starting and Growing Your Own Business



Options for Organizing Small and Large Businesses



Starting Your Own Business: The Entrepreneurship Alternative



E-Business: Doing Business Online



Management: Empowering People to Achieve Business Objectives



Management, Leadership, and the Internal Organization



Human Resource Management, Motivation, and Labor - Management Relations



Improving Performance through Empowerment


Teamwork, and Communication



Production and Operations Management



Marketing Management



Customer - Driven Marketing



Product and Distribution Strategies



Promotion and Pricing Strategies



Managing Technology and Information



Using Technology to Manage Information



Understanding Accounting and Financial Statements



Managing Financial Resources



Financial Management and Institutions



Financing and Investigating through Securities Markets


Video Cases



Risk Management and Insurance



A Guide to Your Personal Finances



Developing a Business Plan