Gen Buy How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
List price: $16.99
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Description: This book is the first in-depth look at what motivates young people to buy certain products and reject others. The authors will use shopping-already an activity packed with psychological meaning-as a lens to understand how our culture at large will be impacted by this influential generation. With unique insight into the hearts and minds of Gen Y, Yarrow and O'Donnell show how this group will continue to turn traditional sales and marketing upside down, and the authors make well-supported predictions for the future. From the music industry's fast-declining sales of CDs in favor of digital downloads, to grandparents playing with Wiis, to the booming green movement, Gen Y's stamp is already pervasive.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $16.99
Copyright year: 2009
Publisher: John Wiley & Sons, Limited
Publication date: 9/18/2009
Size: 6.25" wide x 9.25" long x 1.25" tall
|Gen Y Is from Mercury|
|They Shop Like Theyï¿½re from a Different Planet Than Their Parentsï¿½, Too|
|The Whys Behind the Buys|
|The Lives, Minds, and Hearts of Todayï¿½s Tweens, Teens, and Twenty-Somethings|
|Sex, Love, and Shopping|
|Influence: The Force That Is Gen Y|
|What Works with Gen Y|
|Adapting to Gen Yï¿½s Shopping Preferences and Power: Views from Our Experts|
|About the Authors|