Content Nation Surviving and Thriving as Social Media Technology Changes Our Work, Our Lives, and Our Future
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Description: Content Nation analyzes the nature of how social media com munications are changing the content provider industry and provides examples of what works and doesn't work in social media in three key arenas: internal and external business com munications, political com munications and personal com munications. The book will examine a wide range of global markets and cultures: Content for the book will be created not only by the author but with contributions from social media itself: collaboration using the wiki model, the first full-fledged book to provide the broad and 30,000 feet look at not only the influence of social media but have the book created with social media itself. What it means to be a content provider when more than a billion people are potential global content providers. How social media is changing how businesses are marketing their products and services and how they organize themselves for success, from how small villages in rural India can produce crops more efficiently to how major industries must change how they serve their markets. How social media influences how people form, influence and interact with their governments. Several key principles of how social media works and how people need to use it to be successful will be defined and illustrated via these examples. Many of these materials are expected to com e from contributions to the "Content Nation" web site from leading thinkers in the social media space and from people in the arenas studied who must deal with the impact of social media.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $24.99
Copyright year: 2009
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/9/2009
Size: 6.00" wide x 9.00" long x 1.25" tall