Skip to content

Economics of Strategy

Best in textbook rentals since 2012!

ISBN-10: 0470373601

ISBN-13: 9780470373606

Edition: 5th 2010

Authors: David Besanko, David Dranove, Scott Schaefer, Mark Shanley, Mark Schaefer

List price: $175.99
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Customers also bought

Book details

List price: $175.99
Edition: 5th
Copyright year: 2010
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/17/2009
Binding: Hardcover
Pages: 624
Size: 8.29" wide x 9.96" long x 1.06" tall
Weight: 2.530
Language: English

Mark W. Schaefer is a globally-recognized blogger, educator, business consultant and author of The Tao of Twitter. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He is also an adjunct marketing professor at Rutgers University's MBA program and has advanced degrees in international marketing and organizational development. A highlight for him was studying under Peter Drucker for several years at The Claremont Graduate University. Mark has extensive experience creating powerful marketing programs for diverse companies -- from Fortune 100 titans to start-ups.…    

Introduction. Strategy and Economics
Economic Foundations of Strategy
Basic Microeconomic Principles
Economies of Scale and Scope
Agency and Coordination
The Power of Principles - An Historical Perspective
Firm Boundaries
The Vertical Boundaries of the Firm
Organizing Vertical Boundaries: Vertical Integration and Its Alternatives
Diversification
Market and Competitive Analysis
Competitors and Competition
Strategic Commitment
The Dynamics of Pricing Rivalry
Entry and Exit
Industry Analysis
Strategic Position and Dynamics
Strategic Positioning for Competitive Advantage
Sustaining Competitive Advantage
The Origins of Competitive Advantage: Innovation, Evolution, and Environment
Internal Organization
Performance Measurement and Incentives in Firms
Strategy and Structure
Environment, Power, and Culture