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Naming Rights Legacy Gifts and Corporate Money

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ISBN-10: 0470230630

ISBN-13: 9780470230633

Edition: 2008

Authors: Terry Burton

List price: $60.00
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This book examines emerging trends that impact the market rate/ask amount for naming opportunities--both in the for-profit and nonprofit worlds. It includes pertinent benchmarking data based on real-world examples, extensive tables of information offering comparative data to peer organizations, and a collection of sample documents, and much more.
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Book details

List price: $60.00
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/11/2008
Binding: Hardcover
Pages: 256
Size: 6.30" wide x 9.30" long x 0.90" tall
Weight: 1.034
Language: English

About the Author
Escalating Price Tags For High-Profile Properties
High-Profile Naming Opportunities in the Nonprofit Sector
Named Schools of Business
Health Care and Escalating Naming Gifts
$100 Million Naming Rights: Entitlement or Need?
Trend in Named Gifts to Universities
Private Sector: Escalating Price Tags
Baseball Stadium Naming Rights
Football Stadium Naming Rights
Basketball Arena Naming Rights
Hockey Arena Naming Rights
Golf Tournament Sponsorships
The British are Coming! The British are Coming!
Naming Traditions, Then and Now
Big Rocks Tossed into a Small Pond
Theory of the Capital Campaign Multiplier Effect
"Named in Honor of..." -A Tradition Fading Fast
Three Types of Naming Rights
Naming Rights for a Legacy Gift
Changing Traditions
A Sign of the Times
Today's Wealthy Americans and Named Properties
Naming Rights for a Long-Term Corporate Partner
Impact of the Internet on Naming Rights
Leveling the Playing Field
Internet Trends for Nonprofit Web Sites
Advanced Donor Relations Strategy
Naming Rights in the Campaign Web Site
Shopping List Approach
Descriptive Text Approach
Naming Rights Policy Statements
Implementing Advanced Donor Relations Tactics
Legacy Gift Naming Rights
Internet and Corporate Naming Rights with Nonprofits
Online Search Tips for Tracking Naming Rights
Legacy Gifts in a Nanosecond Society
Into the Digital Looking Glass
Electronic Compression of Naming Rights
Naming Rights Ripple Forward in Time
Billion-Dollar Campaign Legacy Gift Opportunities
Examples from the University of Pittsburgh 2008 Naming Opportunities
Naming Rights and Endowment Gifts
Crunch the Numbers, Enjoy the Cash Flow
The History of the Endowed Chair
An Endowed Chair is a Valuable Property
Emerging Trends in Endowed Chairs
Diversification of the Endowed Chair as a Naming Rights Commodity
Differentiation of the Endowed Chair in Higher Education
Manager's Toolbox for Naming Rights
Using the Manager's Toolbox for Naming Rights
Working through the Naming Rights Checklist
Historic Named Gift Survey
Review Donor Relations/Stewardship Policies
Develop a list of Naming Opportunities
Naming Policy Statement
Institutionalize Naming Rights Policies
Getting It Done
Research the Market, Create Benchmarks
Naming Rights Agreement
Review and/or Develop Web Site Strategy
Pricing Strategies
Celebrate Leadership Named Gifts
Going Another Mile
Corporate Naming Rights with Strings Attached
Benefits of Corporate Sponsorship
Getting to Yes with a Corporate Partner
Three Tiers of Corporate Naming Rights
Managing the Naming Rights Properties
A New York Naming Bonanza
Marketplace Defines Dollar Values
Length of Term Depends on the Property
Bundling the Naming Rights for Corporate Partners
Where to Next for Naming Rights?
Growth Potential for Naming Rights