Pricing with Confidence 10 Ways to Stop Leaving Money on the Table

Name: Pricing with Confidence 10 Ways to Stop Leaving Money on the Table
Price: 3.06 USD
Availability: InStock
ISBN: 9780470197578

ISBN-10: 0470197579

ISBN-13: 9780470197578

Edition: 2008

Authors: Reed K. Holden, Mark R. Burton

List price: $29.95

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Description:

10 ways to help executives capture value, grow revenue, and increase profits Bad pricing is a massive destroyer of a company's value, revenue, and profits. With ten simple rules, Pricing with Confidence demonstrates how managers can deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. This book is your road map through the practical implementation of value-based pricing based on the authors' real-world experiences. Demonstrating that a critical source of competitive advantage is an organization's ability to manage and exploit value, Holden and Burton deflate the conventional wisdom that managers must trade margins for revenues. …

Book details

List price: $29.95
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/25/2008
Binding: Hardcover
Pages: 240
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 0.880
Language: English



Acknowledgments


Introduction: Why Pricing Is So Hard and Why Most Companies Mess It Up



Replace the Discounting Habit with a Little Arrogance



Understand the Value You Offer to Your Customer



Apply One of Three Simple Pricing Strategies



Play Better Poker with Customers



Price to Increase Profits



Add New Products and Services that Give You Negotiating Flexibility and Growth



Force Your Competitor to React to Your Pricing



Build Your Selling Backbone: Teach Your Sales Force and Managers to Negotiate with Value



Take Simple Steps to Move from Cost-Plus to Value-Based Pricing



Price with Confidence: Remember Who You Are


Index