Charismatic Organization 8 Ways to Grow a Nonprofit That Builds Buzz, Delights Donors, and Energizes Employees

ISBN-10: 0470195460

ISBN-13: 9780470195468

Edition: 2008

Authors: Shirley Sagawa, Deborah Jospin, Jonathan M. Tisch

List price: $34.95 Buy it from $1.79
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Certain patterns are evident among successful organizations. In the way charismatic individuals attract friends, followers, and supporters, people are drawn to these groups and they will seek to support them in whatever way they can. These institutions do not necessarily have charismatic leaders or household names. Rather, they attain their success by strengthening their organization, performing at full potential, and by building a strong community of support around themselves. This book will show nonprofits of all types how to reframe their organizations, internally and externally, to be more effective. It offers a framework that will allow organizations to shift their paradigm from just focusing on the necessary functions, like traditional fundraising, volunteer and staff recruitment, client outreach, advocacy, and other "siloed" operations, to community and organization building. This book will help to connect the dots of all parts of a nonprofit enterprise while also showing readers how to improve each of these functions. By becoming more charismatic, even a small organization can have not just one or two fundraisers, recruiters, PR people or advocates, but dozens, even hundreds of people who are able to invite in new supporters, volunteers, champions and clients in ways that are comfortable for everyone involved. The authors will provide examples of how successful organizations have made this shift as well as action steps that all organizations can take to make to perform better.
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Book details

List price: $34.95
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/20/2008
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.034
Language: English

The Authors
Organizations with Charisma: An Introduction
Beyond Charismatic Leaders
Old Paradigms
What Makes a Charismatic Organization?
How Social Capital Builds Charisma
City Year's Social Capital
Defining Social Capital
The Power of Social Capital
Lessons from the Progressive Era
Today's Nonprofit Environment
Building a Charismatic Organization: A Strong Core
Mission Motivation
Mission Matters
A Compelling Mission
Infusing the Mission: Honest Tea
Unity Through Purpose: Tufts University
Lessons for Leaders
Can-Do Culture
What Is Culture?
Why Culture Matters
The Impact of Culture on Performance
Where Culture Comes From: The OPX Story
Communicating Culture: City Year
Lessons for Leaders
Data-Driven Decision Making
Data Matters
Data-Driven Culture
A Road Map and Other Tools
Lessons for Leaders
Purposeful Innovation
Disruptive and Sustaining Innovation
Why Innovate
Challenges for Nonprofit Innovators
Building the Capacity for Innovation
One Organization's Innovation Process: Citizen Schools
Systems for Innovation
Lessons for Leaders
People-Focused Management
The Power of People
Hiring the Right People
The Wrong People
Keeping the Right People
The Board
Lessons for Leaders
Using Charisma: Growing a Community of Support
Compelling Communications
Why Communication Matters
The Right Tools
Getting the Story Right: Raw Materials
Getting the Word Out: Tools for Communicating
Make the Office Speak
Lessons for Leaders
Active Outreach
Reaching Out
Making Connections
Welcoming Visitors: Lessons from Religious and Education Institutions
A Model Visitors Program: City Year
Lessons for Leaders
Meaningful Involvement
Involvement with Meaning
Involvement Strategies
Lessons for Leaders
Lessons for Leaders: Concluding Thoughts
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