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Complete MBA for Dummies

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ISBN-10: 0470194294

ISBN-13: 9780470194294

Edition: 2nd 2008

Authors: Kathleen Allen, Peter Economy, Kathleen R. Allen

List price: $21.99
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Complete MBA For Dummies, 2nd Edition helps readers decide if an MBA is right for them as well as introduce them to the basics of an MBA Program. It contains updated statistics and examples, global information, and websites, as well as new information on entrepreneurship, management techniques, motivating employees, employment laws, Sarbanes-Oxley, sales techniques, and outsourcing, insourcing, and offshoring.
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Book details

List price: $21.99
Edition: 2nd
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/26/2007
Binding: Paperback
Pages: 432
Size: 7.25" wide x 9.50" long x 1.00" tall
Weight: 1.386
Language: English

Peter Economy is co-author of "At the Helm: Business Lessons for Navigating Rough Waters" & the best-selling book "Managing for Dummies".

The New, Improved World of Business
The MBA in a Nutshell
Today's Hottest Business Trends
Entrepreneurship for Everyone
Global Business: Fun and Profit in Katmandu
Polish Your Crystal Ball for Some Strategic Planning
Managing a Business in the New World
Managing Is Hard; Leading Is Even Harder
Carrots and Sticks: The ABCs of Motivating Employees
Hiring and Firing: How to Get Good Employees and Keep Them
One for All and All for One: Building Teams That Really Work
Money: What You Don't Know Will Hurt You
All You Ever Wanted to Know about Accounting
Working Your Way through Financial Statements
Deciphering the Mysteries of Financial Planning and Analysis
Understanding Stocks and Bonds
It Takes Money to Make Money
Marketing in the New World
You Are Nothing without a Customer
Getting Noticed with Advertising and Promotion
Navigating the New World of Selling
Other Important Stuff
Manufacturing and Distribution: It's a Brave New World
The Ins and Outs of Risk Management
In Business, Everything Is Negotiation
Econ 101: The Basics of Economics
The Part of Tens
Ten Biggest Mistakes Managers Make
Ten Effective Ways to Market Your Products and Services
Ten (Or So) Steps to Improve Your Cash Flow