Complete MBA for Dummies

Name: Complete MBA for Dummies
Price: 6.75 USD
Availability: InStock
ISBN: 9780470194294

ISBN-10: 0470194294

ISBN-13: 9780470194294

Edition: 2nd 2008

Authors: Kathleen Allen, Peter Economy, Kathleen R. Allen

List price: $21.99

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Description:

Complete MBA For Dummies, 2nd Edition helps readers decide if an MBA is right for them as well as introduce them to the basics of an MBA Program. It contains updated statistics and examples, global information, and websites, as well as new information on entrepreneurship, management techniques, motivating employees, employment laws, Sarbanes-Oxley, sales techniques, and outsourcing, insourcing, and offshoring.

Book details

List price: $21.99
Edition: 2nd
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/26/2007
Binding: Paperback
Pages: 432
Size: 7.25" wide x 9.50" long x 1.00" tall
Weight: 1.386
Language: English

Peter Economy is co-author of "At the Helm: Business Lessons for Navigating Rough Waters" & the best-selling book "Managing for Dummies".



Introduction



The New, Improved World of Business



The MBA in a Nutshell



Today's Hottest Business Trends



Entrepreneurship for Everyone



Global Business: Fun and Profit in Katmandu



Polish Your Crystal Ball for Some Strategic Planning



Managing a Business in the New World



Managing Is Hard; Leading Is Even Harder



Carrots and Sticks: The ABCs of Motivating Employees



Hiring and Firing: How to Get Good Employees and Keep Them



One for All and All for One: Building Teams That Really Work



Money: What You Don't Know Will Hurt You



All You Ever Wanted to Know about Accounting



Working Your Way through Financial Statements



Deciphering the Mysteries of Financial Planning and Analysis



Understanding Stocks and Bonds



It Takes Money to Make Money



Marketing in the New World



You Are Nothing without a Customer



Getting Noticed with Advertising and Promotion



Navigating the New World of Selling



Other Important Stuff



Manufacturing and Distribution: It's a Brave New World



The Ins and Outs of Risk Management



In Business, Everything Is Negotiation



Econ 101: The Basics of Economics



The Part of Tens



Ten Biggest Mistakes Managers Make



Ten Effective Ways to Market Your Products and Services



Ten (Or So) Steps to Improve Your Cash Flow


Index