Hey, Whipple, Squeeze This A Guide to Creating Great Advertising

Name: Hey, Whipple, Squeeze This A Guide to Creating Great Advertising
Price: 3.24 USD
Availability: InStock
ISBN: 9780470190739

ISBN-10: 0470190736

ISBN-13: 9780470190739

Edition: 3rd 2008

Authors: Luke Sullivan

List price: $19.95

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Description:

An updated and revised new edition of the bestselling advertising guide In this Third Edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover all the ins and outs of online advertising, this edition combines the best advertising guidance from the classic era of the industry with all the possibilities offered by new media and new technologies. New chapters cover online, guerilla, and direct marketing, and the book features brand-new case studies and examples from all media. Taking its title from the widely disparaged--yet hugely successful--Charmin toilet paper advertising…

Book details

List price: $19.95
Edition: 3rd
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/8/2008
Binding: Paperback
Pages: 352
Size: 6.00" wide x 9.00" long x 1.25" tall
Weight: 0.880
Language: English



Foreword


Preface


Salesmen Don't Have to Wear Plaid


A Sharp Pencil Works Best


A Clean Sheet of Paper


Write When You Get Work


BIG HONKIN' IDEAS [New Chapter]


In The Future, Everyone Will Be Famous for 30 Seconds


CONCEPTING.COM [New Chapter]


BUT WAIT, THERE'S MORE! [New Chapter]


Radio is Hell. But it's a Dry Heat.


"Toto, I Have a Feeling We're Not in Mccann-Erickson Anymore."


Only The Good Die Young


Pecked to Death By Ducks


A Good Book or a Crowbar


Making Shoes Versus Making Shoe Commercials


Suggested Readings, Blogs, and Web Sites


Bibliography


Footnoted Material


Ad Credits/Acknowledgements