Strategic Communications for Nonprofits A Step-By-Step Guide to Working with the Media

Name: Strategic Communications for Nonprofits A Step-By-Step Guide to Working with the Media
Availability: InStock
ISBN: 9780470181546

ISBN-10: 0470181540

ISBN-13: 9780470181546

Edition: 2nd 2008

Authors: Kathy Bonk, Emily Tynes, Henry Griggs, Phil Sparks

List price: $39.95

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Description:

Strategic Communications for Nonprofits, part of the Jossey-Bass Nonprofit Guidebook Series, helps nonprofits align their communications strategy with their mission, by tailoring best practices from the business world specifically for the social sector. Nonprofits know they need to work with the media to effect change and get their messages out, and this book gives them the tools to do that in a strategic way. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. In addition to learning how to generate publicity and effectively…

Book details

List price: $39.95
Edition: 2nd
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/17/2008
Binding: Paperback
Pages: 208
Size: 8.40" wide x 10.90" long x 0.60" tall
Weight: 1.738
Language: English



Foreword


Acknowledgments


About the Authors


About CCMC


Introduction



The Basics of Strategic Communications



Elements of a Strategic Communications Plan



Conducting Research and Targeting Audiences



Framing and Developing Messages



Navigating a Changing Industry



Making the Most of Your Resources



Earning Good Media Coverage



Responding to a Media Crisis and Managing Backlash



Selecting and Training Spokespeople



Capitalizing on the Power of Partnerships



Chapters Online: Graphics, Advertising, and Evaluation


Resources


Index