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Meggs' History of Graphic Design

ISBN-10: 0470168730

ISBN-13: 9780470168738

Edition: 5th 2012

Authors: Philip B. Meggs, Alston W. Purvis

List price: $95.00
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Description:

Meggs History of Graphic Design is the unrivaled, comprehensive reference tool for graphic designers and students that was heralded as a publishing landmark by the Association of Ameican Publishers, who awarded it a coveted award for publishing excellence. Due to the constantly changing world of design and computer-generated graphics, a revised edition of this landmark text is essential for students and designers alike. The Fifth Edition includes updated images, as well as new information on current graphic design trends and technologies, such as web, multi-media, interactive design, and private presses.
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Book details

List price: $95.00
Edition: 5th
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/22/2011
Binding: Hardcover
Pages: 624
Size: 9.00" wide x 11.25" long x 1.50" tall
Weight: 5.214
Language: English

Preface
Preface to the First Edition
Acknowledgments
The Prologue to Graphic Design
The visual message from prehistory through the medieval era
The Invention of Writing
Alphabets
The Asian Contribution
Illuminated Manuscripts
A Graphic Renaissance
The origins of European typography and design for printing
Printing Comes to Europe
The German Illustrated Book
Renaissance Graphic Design
An Epoch of Typographic Genius
The Bridge to the Twentieth Century
The Industrial Revolution: The impact of industrial technology upon visual communications
Graphic Design and the Industrial Revolution
The Arts and Crafts Movement and Its Heritage
Art Nouveau
The Genesis of Twentieth-Century Design
The Modernist Era
Graphic design in the first half of the twentieth century
The Influence of Modern Art
Pictorial Modernism
A New Language of Form
The Bauhaus and the New Typography
350 The Modern Movement in America
The Age of Information
Graphic design in the global village
The International Typographic Style
The New York School
Corporate Identity and Visual Systems
The Conceptual Image
Postmodern Design
National Visions within a Global Dialogue
The Digital Revolution—and Beyond
Epilogue
Bibliography
Image Credits
Index