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| Introduction to Color Planning | |
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| Creative Process | |
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| Color Language | |
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| Color in Context | |
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| Color Planning Framework | |
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| Overview | |
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| Challenges to Color Planning | |
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| Emotionality | |
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| Conventionality | |
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| Materiality | |
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| Rationality | |
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| Toward Innovation | |
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| Summary | |
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| Art & Science of Color Planning | |
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| Principles of Color Perception | |
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| Visual System + Light + Object | |
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| Measuring Color vision | |
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| Color Constancy | |
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| Color Systems | |
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| Additive & Subtractive | |
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| Artist's Wheel | |
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| Munsell | |
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| Pantone | |
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| Summary | |
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| Research Notes | |
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| Criterion One: Color as Composition | |
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| Color Illusions | |
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| Afterimage | |
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| Optical Mixing | |
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| Simultaneous Contrast | |
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| Metamerism | |
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| Bezold Effect | |
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| Synesthesia | |
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| Color Progression + Transition | |
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| Color Planning for Shaping Space | |
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| Summary | |
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| Criterion Two: Color as Communication | |
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| Origins of Color Associations | |
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| Color Associations and Building Type | |
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| Color Strategy + Brand Identity | |
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| Cross-Cultural Marketing with Color | |
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| Challenging Negative Color Associations | |
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| Evolution of Color Meaning | |
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| Color Planning for Communication | |
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| Summary | |
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| Research Notes | |
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| Criterion Three: Color for Engagement | |
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| Cognition | |
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| Emotion | |
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| Color Temperature Perception | |
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| Color + Flavor Perception + Consumption | |
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| Color + Space + Depth | |
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| Color Planning for Human Response | |
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| Summary | |
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| Research Notes | |
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| Criteria Four: Color Preferences | |
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| Individual Preferences | |
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| Group Preferences | |
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| Historical Preferences | |
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| Stories behind Color Names | |
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| Color Forecasting + Cycles of Preference | |
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| Color Planning for Creating the New | |
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| Summary | |
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| Research Notes | |
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| Criteria Five: Color Pragmatics: Functional Side of Color | |
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| Color + Lighting Conditions | |
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| Color + Materiality | |
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| Color + Adaptive Reuse | |
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| Color + Sustainability | |
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| Color + Digital Media | |
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| Planning for Pragmatics | |
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| Summary | |
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| Research Notes | |
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| Criteria in Concert | |
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| Workplace | |
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| Hospitality | |
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| Restaurants | |
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| Retail | |
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| Museum | |
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| Healthcare | |
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| Residence | |
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| Lessons from Color Planning Narratives | |
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| Summary | |
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| Directions in Color Planning | |
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| Color as Process | |
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| Color as Product | |
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| Color as Environment | |
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| Research Challenges | |
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| Summary | |
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| Appendix: For Further On Line Study | |
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| Understanding color: Theories, systems, schemes | |
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| Seeing color: Perception, vision, color deficiencies, synesthesia | |
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| Measuring color: Artist's Wheel, Munsell, Pantone | |
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| Color illusions: Metamerism, optical Illusions | |
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| Color communication: Cross-cultural meaning, marketing, branding | |
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| Color pragmatics: Interior applications, print and digital Media | |
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| Scholars and Innovators: Albers, Itten, Swirnoff | |
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| Professional color organizations: ISCC, CAUS, CMG | |
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| Bibliography | |
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| Credits | |
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| Index | |